Vancouver game dev industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes have officially announced the formation of Silicon Sisters Interactive, a new Canadian video game company based in Vancouver that will create games for a predominantly female audience.
According to the Entertainment Software Association, female gamers are one of the industry’s fastest growing demographics, with women currently accounting for 40% of the overall gaming audience. Silicon Sisters plans to capture and grow this rapidly expanding market by tailoring games to these players’ daily lives and personal interests. Their target customers — women of all ages, from tweens and teens to hard-working women worldwide — comprise an audience that the company’s all-female design staff inherently understands.
“We’re not interested in ‘pinkifying’ games, which is how girl games are typically designed,” says Brenda Bailey Gershkovitch, Silicon Sisters’ CEO. “It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development. Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience.”
It’s an objective perfectly suited to the founders’ backgrounds. During their combined 18 years in the industry, both have been vocal champions of female representation among video game developers and audiences. The former COO of Deep Fried Entertainment, Bailey Gershkovitch chairs the Vancouver chapter of Women in Games International (WIGeh) and sits on GDC Canada’s Advisory Board. Forbes, previously an Executive Producer at Radical Entertainment, has delivered eleven top-selling games and is a veteran industry advocate for girl gaming preferences.
“The video game industry is experiencing a rebirth of sorts,” says Kirsten Forbes, Silicon Sisters’ COO. “PC online gaming is up, social networking has become pervasive, and mobile platforms are ubiquitous. Women are adopting games on these platforms in droves. It’s time to get serious about delivering quality games into this burgeoning market.”
Silicon Sisters’ predominantly female team, which includes noted designer Brenda Brathwaite as a consultant, is working on two projects for PC and mobile platforms. This summer, company representatives will attend Casual Connect, GDC Europe, and GamesCom to pursue publishing opportunities for their own properties, as well as potential work-for-hire projects that correspond to Silicon Sisters’ corporate vision.
TransGaming, Inc. is crossing the Atlantic and entering the European market after securing its first in a number of active agreements to deploy GameTreeTV in the European market before the end of 2010. The first deployment will be with a European Managed Service Operator (MSO) who will begin releasing the new generation of set-top boxes to their subscriber base of multi-millions of households. Financial terms were not disclosed due to confidentiality reasons. TransGaming will be working closely with this MSO over the next few months to prepare for the commercial launch of GameTreeTV, which is currently slated for late 2010.
“This agreement is a major milestone and demonstration of TransGaming’s leading role in revolutionizing the delivery of high-end interactive content in the digital home,” said Vikas Gupta, President and CEO of TransGaming. “We are excited that European consumers will be the first to enjoy the ability to play great games directly through their set-top box and conveniently will be able to transact their games through a variety of consumer friendly business models.”
The GameTreeTV Gaming Platform is an on-demand video games service that gives consumers access to high quality games directly from the comfort of their living rooms through any Intel CE Media Processor based device. Consumers will be able to access a broad assortment of well-known, popular arcade, puzzle, family and adventure style games from the growing library at GameTreeTV. TransGaming first unveiled its GameTreeTV platform at the Intel Developer Forum in September last year while announcing a strategic collaboration agreement with Intel Corporation and an investment by Intel Capital.
Developers are invited to sign up for TransGaming’s Content Developer Program in order to gain access to their SDK game emulation tools, documentation, and hardware requirements to bring your games direct to consumers through the GameTreeTV Games Platform.
Big Blue Bubble Inc. announced today that Home Sweet Home Online, the next evolution in the Home Sweet Home series is released on Facebook.
Do you think you have what it takes to be a home decorator? Now you can with Home Sweet Home Online! Build your dream home and show it off to your friends and the rest of the Home Sweet Home users.
Home Sweet Home Online gives the player complete freedom when it comes to designing rooms, kitchens and bathrooms. They can paint objects different colors and they are not restricted to a grid when placing items. This freedom combined with thousands of furniture pieces allows the player to create a virtually infinite amount of different rooms!
Travel to your friend’s homes to see what ideas they come up with. You can even travel to their friend’s homes and check out what they’ve done. Meet new and interesting people and become an active part of the Home Sweet Home community!
The player can also play mini games to earn coins, unlock new furniture by gaining experience, and visit virtually everyone else’s home to rate their rooms get decoration ideas. With weekly updates of new content and features, players will continually try to outdo each other and win the Room of the Week prizes. Read the rest of this entry »