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The majority of companies can’t determine if their mobile efforts are effective. That is one of the key takeaways from Uberflip’s latest infographic titled Mobile Marketing in 2013: Stats and Figures, which illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Read the rest of this entry »

Canadian Women in Communications is pleased to announce the release of Game Changers TMT Executive Learning Framework, available now for download as a PDF.  Whether you’re looking for a tool to help you assess your executive skills for the digital landscape or planning training for those on your team, you’ll find this to be an invaluable resource.  Read the rest of this entry »

The role of information technology (IT) in setting strategic priorities and achieving business success is growing for companies in Canada and around the world, according to new research released today by CompTIA, the non-profit association for the IT industry. More than 80 percent of Canadian businesses surveyed say technology is important or very important to their success; three-quarters plan increases in IT spending this year; and 35 percent have expectations of hiring new IT staff in 2013. Read the rest of this entry »

Digital advertising platform and solutions provider Videology has released its 1^st quarter findings on the video advertising market in Canada based on an analysis of 51 million impressions delivered via its platform from January to March 2013. Among the findings, Videology found that Canada continues to outpace other markets in terms of cross-device video advertising. The share of digital video ad impressions placed on mobile and connected TV in the 1^st quarter amounted to 37%, with the remainder placed online. Comparatively, 26% of impressions were placed on mobile and connected TV the previous quarter—an 11% increase quarter-over-quarter. In the US and the UK, 8% and 7% of ads were placed on mobile and connected TV, respectively. Read the rest of this entry »

As smartphone owners become increasingly accustomed to accessing information quickly, easily and on-the-go, it’s no wonder they are packing this convenience and bringing their mobile device with them on vacations. According to a new Expedia.ca survey of smartphone owners, 88 per cent said it would be very or somewhat useful to be able to use their mobile device to stay updated on hotel and flight information when on holiday. For those travellers who want to remain ‘in-the-know’, recent updates to the Expedia app allows Canadians to do just that. Read the rest of this entry »

The Entertainment Software Association of Canada (ESAC) is working with Nordicity to carry out a study of the video game industry in Canada.  ESAC is calling on all Canadian video game studios to complete a survey that will help evaluate the size, composition and economic impact of this industry on the Canadian economy. Read the rest of this entry »

Canada ranks second-to-last among its peers in venture capital investment and business R&D spending, according to The Conference Board of Canada‘s ranking of innovation among the world’s leading economies. And the rest of the report card doesn’t get much better, as Canada ranks 13^th in the 16-country How Canada Performs benchmarking.
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Sage North America announced today the results of its mobile survey, which recently polled 476 small and midsized businesses in Canada. The Sage SMB Survey on Mobile Devices (PDF) showed that Canadian business owners find the use of mobile technology to have a positive effect on their company’s productivity. Eighty-three per cent of respondents said that mobile technology has had a positive effect on their businesses, while just one per cent found mobile technology has negatively impacted their business. Moreover, 78 per cent of respondents are using devices to access work-related information. Read the rest of this entry »

IAB Canada has announced the second in a series of reports, compiled by two respected, longstanding IAB Canada Member companies, addressing Competitive Online Advertising Trends in Canada. Prepared by comScore and Kantar Media, in partnership with IAB Canada, these reports are fueled by the two companies’ extensive Canadian paid display advertising tracking databases. The two new reports consist of 2012 year-end top-lines of key display advertising trends for several leading categories. Read the rest of this entry »

The various benefits that can be generated for producers and broadcasters by second screen initiatives as well as the potential impacts of these initiatives on the television production chain are the focus of the white paper entitled The Second Screen and Television — Benefits and Impacts (PDF 5MB). This 20 page report is the second in a series of three white papers dedicated to the second screen phenomenon. Prepared by Evolumedia Group, co-published with the Canada Media Fund (CMF) and funded by the Société de développement des entreprises culturelles (SODEC) is currently available as a PDF in English and French on the CMF and Evolumedia websites. Read the rest of this entry »