5th February 2015

The Mighty Quest For Epic Loot Launches On PC

ubisoft canadaUbisoft® has announced that the Open Beta tag on The Mighty Quest for Epic Loot has been lifted, signaling the game’s official launch. Throughout the beta period, the free-to-play Hack and Slash action game established its direction and added many new features including crafting, open creation, barricades, new traps, rare creatures and clans to continuously grow and improve the game. Gamers can grab the game over at the Steam Store as a Free To Play title (paid DLC available, click on image below), with 36 Steam Achievements. Read the rest of this entry »

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29th January 2015

Victoria’s KANO/APPS Discusses User Acquisition

KANO/APPS  is a Victoria BC mobile and social game developer that has been very successful with game distribution on Facebook and is on the verge of launching a new game for iOS distribution. Go2mobi interviews KANO/APPS CEO Tim Teh for Village Gamer.

Tell Us about KANO/APPS

KANO/APPS focusing on mid-core to hardcore RPGers, KANO/APPs develops free-to-play strategy games. Mob Wars: La Cosa Nostra is one of our more popular games.

Our smaller, niche audience provides more focused opportunities for in-game monetization. Since we’re free-to-play, about 95% of monetization occurs through in-app purchases, such as vanity items & power-ups.

We develop strategy games rather than “casual games.” Our users invest a lot of time into playing the games, and so, with the popularity of tablets and other screens, it makes sense to launch a mobile version of our game. Mobile gives us the opportunity to provide more engagement for our users.

We’re getting ready to launch a game called Free Rider HD on mobile for iOS.

Free Rider HD is the sequel to one of the most played online games of all time with over 500 million plays and +1 million player drawn tracks.

 

We are doing the development work, while Ira provides the intellectual property (IP). For game developers a great strategy is to partner with someone with established, compelling IP. Of course, for startups this can be risky depending on the IP partner because there may be revenue expectations, and it can be tough to determine how successful your game will be.

What has been the biggest change since you started making games?

In the past it was challenging and expensive to develop games for different platforms. The challenge at the time was we could not respond quickly to user needs in order to optimize acquisition and monetization.

However, now with better devices and utilizing HTML5, it’s easy to update quickly across multiple platforms.

How do you acquire new users?

For desktop we typically work with partners such an online games hosting websites that help us to publish our games and worry about distribution so that we can focus on game development.

We started out on desktop at the dawn of Facebook. We have experienced a ton of success working with several desktop portals including Kongregate and Armor Games.

What do you think is the key mobile advertising for game developers?

For user acquisition on mobile a tool that can identify users by demographic and by OS would be important. We’re looking for relatively affluent, English-speaking users on iOS. So a tool that provides that degree of precision would be important.

Tim Teh is CEO of KANO/APPS has launched a number of new titles in 2014, and will launch even more in 2014. Check out the amazing trailers for some of their games here.

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Mobile Advertising Insights for Game Developers

Mobile advertising provides an additional tool to drive user acquisition.

With mobile advertising, there are tactics and strategies that optimize and dramatically lower the cost of acquisition. An approach for a developer like KANO/APPS might look like the following:

  • Create initial modest test campaigns targeted at iOS users in their target countries.
  • Target one at related games and APPS likely to be played by folks who would like their new game.
  • Target another campaign targeted at people frequenting mobile sites with related content.
  • Run the campaigns for a short while, gathering enough data to provide insights.
  • Look at performance by iOS version, iOS device, region, app placements, site placements and other factors.
  • Taking the just the highest performing pockets from the targets noted above, create new campaigns targeting just those pockets. For instance, there may be specific iOS versions and devices that dramatically outperform others, or there may be specific targeted APPS that work very well.
  • Get to work on optimizing those campaigns and scaling them up further as performance dictates.

Go2mobi is a Mobile Audience Targeting Platform and used by many different kinds of performance based advertisers, brands, and agencies around the world. The company is based in Victoria, BC.

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28th January 2015

Xbox Live Games With Gold For February 2015

Xbox 360Looking for something new and shiny to get you through the dreary month of February? Microsoft invites you to check out the latest Xbox Games with Gold offering, giving Xbox Live members one game for Xbox One and two additional games for Xbox 360: Read the rest of this entry »

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14th January 2015

New Nintendo 3DS XL Launches In Canada February 13th

Nintendo CanadaDuring a Nintendo Direct presentation earlier today, Nintendo announced that the new Nintendo 3DS XL system will launch in Canada on February 13 at a suggested retail price of $229.99. New Nintendo 3DS XL offers a number of new enhancements designed to offer the smoothest and most engrossing portable gaming possible. New Nintendo 3DS XL features a wider range of controls with the addition of a C Stick and ZL/ZR buttons, super-stable 3D via face-tracking technology and built-in NFC functionality that allows for communication with amiibo figures. Read the rest of this entry »

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4th December 2014

Secrets Revealed In Latest Update For The Secret World

funcomThe latest game update to The Secret World® is here, chock full of content to explore and secrets to unveil! Issue #10: Nightmares in the Dream Palace takes you back to Tokyo to visit all new areas such as the docks and a haunted neighborhood infested with evil spirits and demons from the darkest of nightmares. Read the rest of this entry »

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18th November 2014

BioWare Launches Dragon Age: Inquisition

BiowareBioWare™, a division of Electronic Arts Inc. has announced that the epic role-playing game Dragon Age™: Inquisition is now available in North America. Dragon Age: Inquisition is the next-generation of RPG from BioWare that combines powerful storytelling and compelling characters with beautiful, expansive open worlds for players to explore. Read the rest of this entry »

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30th October 2014

Discover, Shape And Share Your Personal Dragon Age Story With Dragon Age Keep

BiowareBioWare™ has announced that the Dragon Age™ Keep is now available in open beta. The Dragon Age Keep is a revolutionary story creation web app that will give gamers and BioWare fans an opportunity to discover and shape the legacy, heroes and world around their personal story in Dragon Age: Inquisition, the highly anticipated, next generation RPG launching starting on November 18. To access Dragon Age Keep* from a modern web browser, players can visit the Keep and log-in with their Origin account. Read the rest of this entry »

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29th August 2014

Nintendo Announces Holiday 2014 Games And Products

Nintendo CanadaNintendo has prepared a massive lineup of new games and products for the 2014 holiday season. The lineup includes new entries from some of the biggest franchises in gaming, new hardware bundles for Wii U and Nintendo 2DS, and new amiibo interactive figures featuring some of the most iconic characters in the world of video games. The holiday shopping season begins soon for Nintendo fans, as the first 12 amiibo interactive figures become available for pre-order at a suggested retail price of just $13.99 each. The first dozen characters available for pre-order at select retailers are Mario, Peach, Link, Samus, Yoshi, Donkey Kong, Pikachu, Kirby, Fox, Marth, Villager and Wii Fit Trainer, with more on the way in the future. Read the rest of this entry »

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3rd July 2014

The Secret World Celebrates Second Anniversary With Love And Loathing

funcomFuncom‘s The Secret World celebrates its second anniversary with a bang! The Guardians of Gaia event starts today, where massive Golems invade every game zone, and this year the players can take on an all new world boss in the city of Tokyo. Many hours of new content is also introduced with a new mission pack for the Tokyo game zone called Sidestories: Love & Loathing. Here players get to fight off the demonic invasion of Tokyo or try their hand at complex Origami in a deep Investigation Mission, among many other challenges. Read the rest of this entry »

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22nd May 2014

Montreal’s Woozworld Launches On Mobile

woozworldWoozworld Inc. has announced that Woozworld, the largest virtual social network for tweens with over 25 million registered users, is now available as an app, making it accessible with an iPhone, iPad or iPod Touch running iOS 7. This makes Woozworld the first social MMO (Massively Multiplayer Online) community to offer a full cross-platform experience with continuous gameplay between desktop and mobile devices.  Read the rest of this entry »

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