14th April 2014

HootSuite Appoints New Chief Technology Officer

HootSuiteHootSuite has announced the appointment of Ajai Sehgal as Chief Technology Officer (CTO). Sehgal brings expertise in building high-growth, high-volume development organizations to his role at HootSuite, heading the company’s team of software engineers and driving product strategy. Read the rest of this entry »

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4th April 2014

HootSuite’s Game of Thrones #GameofSocial

HootSuiteA year ago HootSuite showed just how much the company’s employees love Game of Thrones with their Social Media Winter is Coming infographic (see below). The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so HootSuite’s people knew they had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video. Read the rest of this entry »

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3rd April 2014

HootSuite Enterprise Offers Deeper Social Insights With Marketo Integration

HootSuiteHootSuite, the world’s most widely used social relationship platform partnered with marketing automation leader, Marketo to launch a new integration in the HootSuite App Directory. The Marketo-HootSuite integration gives enterprises the ability to connect social interactions from the HootSuite dashboard directly into their lead database in Marketo. Key social insights add a new layer of detailed data for enhanced leads, simplifying social lead generation and offering a clearer view of where prospects are in the buying cycle. Read the rest of this entry »

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31st March 2014

HootSuite Launches New Chinese Apps To Further Asia Pacific Localization

HootSuiteTo broaden access for users in the Asia Pacific (APAC) region, HootSuite, the world’s most widely used social relationship platform, is introducing a refreshed set of Chinese app integrations in its App Directory: Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics by Klarity. Built for global social business, the HootSuite App Directory makes it easy for enterprises to localize reach and engagement with over 90 free and premium apps, including Mixi, Nexalogy, Statigram and YouTube Analytics. Read the rest of this entry »

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6th March 2014

HootSuite Labs Launches To Accelerate Digital Innovation

HootSuiteTo drive innovation in the social space, HootSuite has announced the launch of HootSuite Labs, a team focused on developing the next generation of social technologies. With origins as a ‘startup within a startup’, Labs explores emerging digital technologies and engages with HootSuite’s early adopters and select customers to shape the future of social media and digital marketing. As part of Connect via HootSuite in San Francisco, HootSuite Labs hosted an Innovator’s Breakfast where enterprise clients were invited to help shape the product roadmap and provide feedback on the latest developments. Read the rest of this entry »

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4th March 2014

Telefilm Canada Launches New Videos In Its Off the Wall Social Media Series

Telefilm CanadaTelefilm Canada is pleased to present six new original videos to join its Off the Wall series on social media. These two-minute videos capture thoughts about Canadian cinema as voiced by Canadian personalities: Joannie Rochette, figure skating Olympic bronze medallist and six-time Canadian champion; Joel Plaskett, musician, songwriter and producer; Anne-Marie Withenshaw, radio and television host; Elaine “Lainey” Lui, blogger, host and reporter; Yann Martel, novelist; Victor Lucas, video game show host. Read the rest of this entry »

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12th February 2014

HootSuite Announces “Connect via HootSuite” For Enterprise Social Business

HootSuiteTo help enterprise companies capitalize on social media across their organizations, HootSuite, the world’s most widely adopted social relationship platform, has announced a new global event series, Connect via HootSuite. The first event takes place in San Francisco on February 26, 2014 and will focus on social business in the enterprise. Connect via HootSuite will give attendees the opportunity to hear from thought leaders, experts and HootSuite Enterprise customers on actionable best practices to empower broad social media adoption and business success. Read the rest of this entry »

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4th February 2014

Canada Media Fund Awards 6.5 Million In Funding To Twenty-Seven New Interactive Digital Media Projects

Canada Media Fund A total of 27 new interactive digital media projects have received a combined total of $6.5 million as part of the Canada Media Fund’s (CMF) Experimental Stream second round of funding for development and marketing support. Eight of those projects will receive a total of $1.6 million for Marketing Support, while $4.9 million will provide Development Support to 19 game, interactive content platform and social media projects. Read the rest of this entry »

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16th January 2014

HootSuite Closes 2013 With Strong Fourth Quarter

HootSuiteSocial relationship platform HootSuite achieved key milestones in the fourth quarter of 2013. More than 75% of Fortune 1000 companies now use HootSuite for social media management, social marketing, social customer service, and social selling. Customers include PepsiCo, Virgin, FOX, Sony Music, and WWF. Roots Canada, Avis Budget Group, Inc., and Allianz Insurance PLC became customers this past quarter. Read the rest of this entry »

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6th December 2013

Klipfolio Releases New Social Media KPI

klipfolioKlipfolio Inc, an Ottawa-based business dashboard vendor, has released a new category of examples to provide social media marketers with guidance as to which KPIs, metrics, and dashboards can demonstrate social media ROI. Based on extensive research and customer feedback, this new example category speaks to the close relationship between social media and website marketing. Read the rest of this entry »

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