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BroadbandTV, YouTube’s fourth largest Multi-Channel Network, has just officially launched VISO Catalyst, its powerful web-platform that enables channel partners to optimize their video content and save time and money by more effectively managing their digital assets. Benchmarking analysis across 1062 videos uncovered that on average, users of VISO Catalyst benefit from an approximate 34% increase in viewership of their content in just 30 days. Read the rest of this entry »

DHX Media and Walker Productions, a global division of the Walker Books Group, have won a CBBC commission for Hank Zipzer, which is to be produced by the UK’s Kindle Entertainment, DHX Media will handle international sales for this children’s show which will air on CBBC early next year. Hank Zipzer will feature multi-award winning actor Henry ‘The Fonz’ Winkler and is inspired by the book series Hank Zipzer: The World’s Greatest Underachiever, written by Henry Winkler and Lin Oliver and published by Walker Books. Read the rest of this entry »

During its invitation-only event at the Excentris, the mobile and interactive agency 2XM revealed its change of name and direction. As Mobilogie, the firm will focus entirely on conceptualizing and implementing innovative mobile strategies and solutions specific to its clients’ needs, industry and business goals. Read the rest of this entry »

Of the world’s 100 most popular websites, 56 rely on advertising to support free content and services. Such offerings – from search engines to webmail to newspapers – are funded by selling advertising space for ads tailored to reflect what a site’s visitors are likely to be interested in. The Economic Note entitled Protecting Personal Data: The Economic Impact of Regulating the Internet, was prepared by David Descôteaux, Senior Fellow at the MEI, and by Berin Szoka, President of TechFreedom, a technology policy think tank.  Read the rest of this entry »

Vancouver-based in-game advertising company Reloaded Interactive has announced the launch of a dynamic in-game advertising campaign for Virgin EMI Records, promoting Avicii’s debut album ‘TRUE’. The campaign, which was planned by British media agency the7stars, is set to run from September 16^th through to September 22^nd, 2013 and will be delivered into the PC video game Striker Superstars, which is one of many games participating in the Reloaded network. Read the rest of this entry »

Enterprise Information Management developer OpenText™  has announced a partnership with ExactTarget to develop and sell an integrated solution that will speed the flow of rich media to digital marketers for use in their omni-channel campaigns. Leveraging ExactTarget’s industry-leading digital marketing platform and OpenText Digital Asset Management, part of the OpenText Customer Experience Management (CEM) suite, the offering will help solve a critical bottleneck for enterprises looking to deliver engaging and personalized experiences across all customer touch points. The new solution is being debuted at ExactTarget’s Connections conference in Indianapolis. The new solution will be available worldwide to all ExactTarget and OpenText CEM customers in Q1 Calendar Year 2014. Read the rest of this entry »

MaRS Discovery District officially launched its new impact investing platform, SVX (Social Venture Connexion), in an announcement this morning at the Toronto Stock Exchange. It is the first local impact investment platform of its kind in North America. To celebrate the launch, Ilse Treurnicht, CEO, MaRS Discovery District, joined Tom Kloet, CEO, TMX Group, the Hon. Dr. Eric Hoskins, Minister of Economic Development, Trade and Employment, and Adam Spence, Associate Director, MaRS Centre for Impact Investing, to open trading this morning at 9:30 a.m. Read the rest of this entry »

US-based MailChimp has announced a new and enhanced integration with social relationship platform HootSuite, making it even easier for marketing teams who use HootSuite and MailChimp to manage their social and email campaigns all from one dashboard. Read the rest of this entry »

Today the Spin Master Innovation Fund announced the 2013 recipients of the Spin Master Innovation Program. In partnership with Spin Master Ltd. and co-financing partner the Business Development Bank of Canada (BDC), the Canadian Youth Business Foundation (CYBF) is pleased to introduce the next group of highly innovative entrepreneurs to the rest of the country. Read the rest of this entry »

A new investment of up to $626,000 from the Government of Canada will allow the Canadian Youth Business Foundation (CYBF) to provide entrepreneurship training for up to 225 young entrepreneurs and seed funding to help launch up to 12 new innovative businesses in southern Ontario. The investment was announced today by the Honourable Gary Goodyear, Minister of State for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Read the rest of this entry »