Brother Canada has unveiled a national branding and advertising campaign that spotlights the company’s commitment to superior customer service. The campaign marks a radical shift from Brother’s previous product-focused advertising approach by featuring creative material that humorously depicts the extremes to which people are tempted to go when faced with sub-standard customer service. The tagline, Make it Stop: I Deserve More, urges customers to put an end to their frustration by adopting Brother and its unique commitment to creating a superior customer experience. Read the rest of this entry »
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This year, the new “See What Happens When You Play with Barbie®” campaign arrives in Canada with a series of engaging events for fans of all ages. From launching at Spring Fling 2012 to making a grand entrance at World MasterCard® Fashion Week and taking a lead role at Toronto Fashion Incubator’s 25th Anniversary event, Barbie®invites girls and her many adoring fans to play with fashion and dress up their imaginations. Read the rest of this entry »
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Ubisoft has announced that Assassin’s Creed® III will hit store shelves on October 30, 2012, encouraging gamers to experience the American Revolutionary War not written about in history books. The largest project in Ubisoft’s history also introduces a new hero for the ages. Read the rest of this entry »
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According to Canadian hockey legend Wayne Gretzky, “a good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” And that’s exactly how the game is being played in the thriving Ontario Technology Corridor, as evidenced by “hockey stick” expansions by companies including Google Inc., Electronic Arts Inc. (EA), Gameloft Inc. and Arkadium Inc. Read the rest of this entry »
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Victoria’s KANO/GAMES is an innovative new social web app that makes it easy to play and discover the best free online games with friends. Created by social and mobile games developer KANO/APPS in partnership with Ira Willey, founder of Addicting Games and One More Level, KANO/GAMES is built on the latest web technologies to enable players to easily find and play the games they enjoy. Read the rest of this entry »
Mobilicity has disclosed that its Executive Chairman John Bitove sent Ottawa a letter in support of a ‘Spectrum Screen’ similar to that used in the US to successfully limit carrier holdings and prevent hoarding and monopolies. South of the border, the Federal Communications Commission recently applied a Spectrum Screen to help block the proposed AT&T/T-Mobile merger out of fear that one carrier would hold too much spectrum. Read the rest of this entry »
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AMI-audio (formerly VoicePrint) is the world’s largest broadcast reading service, making local, national and international news and information accessible. Daily, AMI volunteers read and record current articles from leading newspapers and magazines, which are broadcast on TV and online into more than 10 million Canadians’ homes. Together, staff and volunteers produce and broadcast more than 125 hours of new programming every week. Read the rest of this entry »
Cloud technology is expected to create millions of new jobs around the world and will be an important force in inspiring the business innovation needed to restore global economic health, according to a new IDC study released today. The study, commissioned by Microsoft, found that by the end of 2015, nearly 14 million new jobs will be created worldwide, and just over 70,000 across Canada. Read the rest of this entry »
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Randstad Canada has announced that following Randstad’s acquisition of SFN Group, Inc. in 2011, Spherion Canada has now fully rebranded to Randstad Canada. With coast to coast geographic coverage, through an extended network of over 85 branches across 8 provinces, Randstad Canada now has unparalleled reach, providing local, personalized and in-depth recruitment expertise to both employers and job seekers from all over the country. Read the rest of this entry »
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Brother Canada has unveiled a national branding and advertising campaign that spotlights the company’s commitment to superior customer service. The campaign marks a radical shift from Brother’s previous product-focused advertising approach by featuring creative material that humorously depicts the extremes to which people are tempted to go when faced with sub-standard customer service. The tagline, Make it Stop: I Deserve More, urges customers to put an end to their frustration by adopting Brother and its unique commitment to creating a superior customer experience. Read the rest of this entry »
