9th May 2011

MapQuest Gets A Dot CA

mapquestDenver-based MapQuest, Inc., a wholly owned subsidiary of AOL Inc. has just announced the launch of MapQuest.ca to provide accurate mapping tools and directions for Canadian addresses.

“MapQuest has been providing solutions to Canadian users to meet their trip-planning needs for years,” said Christian Dwyer, senior vice president and general manager, MapQuest. “The launch of MapQuest.ca speaks to the growing needs of Canadian consumers for MapQuest tools, including search results and Canadian-specific directions providing a localized experience.”

MapQuest.ca is a key part of MapQuest’s strategy of inspiring consumers to explore and discover while on their travel journeys. MapQuest also offers tailored opportunities for advertisers looking to engage users.

According to comScore’s 2010 Canada Year in Review (published March 2011), Canadians are one of the most engaged online audiences, ranking highest among the top markets in both average hours and visits per visitor. MapQuest’s new, dedicated site provides a better experience to users through customized features including precise search, advertising messages geared toward individual inquiries and needs, and directions defaulting to kilometers.

Additional information on Canadian users:

  • Directories/Resources (where mapping is) grew 18% Y/Y and is a top category
  • Canadian males spent the greatest amount of time on Directories sites, averaging more than 94 minutes per month in Q4 2010.
  • Women spent double the amount of time on Photos and Directories sites when compared to Q4 2009

“Though Canadians have been using MapQuest for 15 years, the new site provides new inventory for advertisers looking to reach travelers in all stages of trip-planning and discovery,” said Graham Moysey, general manager, AOL Canada. “We’re thrilled to bring these enhanced, new opportunities to our current and prospective advertising customers.”

MapQuest.com also operates with 14 language localization options and 27 country-specific open-source mapping sites that harness crowd-sourced map data. The launch of the dedicated Canada site underscores AOL Canada’s continued commitment to the Canadian marketplace, coming on the heels of the recently announced IAB Portrait (formerly known as Project Devil), the new ad format that could transform online marketing and the announcement of a Canadian version of The Huffington Post.


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7th May 2011

Banff Media Festival Introduces Deal Makers Live

Banff World Media FestivalNew to the Banff World Media Festival this year is Deal Makers Live, a new pitch competition and market simulation reflecting the realities of creating, selling and making shows in 2011 that will see eight finalists pitch their concept, winning audience and judge approval. The competition is open to industry veterans, emerging producers, writers, digital thinkers – anyone who thinks they can deliver a great elevator pitch and then, if selected by the audience, hold their own in a 15-minute creative meeting with major international content gatekeepers. One gifted participant will win top marks and be named Ultimate Deal Maker in this exciting new live format, created by Allan Novak and co-produced with AllScreen Entertainment.

The eight finalists will be selected based on their response to the competition’s Creative Brief (PDF). The Brief lets you choose your own genre, star, brand partner and cross-platform approach from a short list of possibilities. These choices will form the backbone of the pitch, but turning these elements into a compelling project and selling it effectively is entirely up to the entrant. This pitch is not intended to become a real project, but is a vehicle to explore different ideas and approaches, and for the eight Deal Makers to show the audience and judges what they’ve got.

Jonathan Torrens will host the final event, when the eight pitchers will take the stage at Banff, going head-to-head in a high-profile, high-tech battle for the hearts and minds of both the expert panel and the live Banff audience.
With state-of-the-art surprises, world-class guests and exciting twists and turns along the way, Deal Makers Live promises to be an exhilarating race to the finish as the eight contestants are narrowed down to one final winner.

To format your entry, use the Creative Brief as your guide, completing the questions to create what will become your introductory pitch to the judges. Along with your entry, send the selection panel a short, one-minute video telling them why you should be chosen to present live on stage in the first ever Deal Makers Live Showcase. Show off your outstanding pitching style and creative prowess, and give the selection panel a taste of what the show’s judges and audience will be seeing on the pitching floor if you are selected. The panel has posted a sample entry form to get you started.

To enter the Deal Makers Live, you will need to create an account on the Banff World Media Festival site. Once your account is created, you can log in as necessary to revise your submission(s). In the case of multiple entries, you can share your user name and password with colleagues, so that others may also submit programs on behalf of the company.

Entries will be accepted until May 20th, 2011 and this competition is free to enter.


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7th May 2011

VFS Impact Award 2011 Nominees

Vancouver Film School will be holding its 4th Annual Impact Awards Gala in a formal affair on May 9th at VFSFiveSixty, 560 Seymour in Vancouver. Tickets for the event cost $10.00 each for food, entertainment and the award presentations. They are available from the Entertainment Business Management department, which is located on the third floor at the VFS 198 W. Hastings Street campus.

Award Categories and Nominees:

More Than The Sum Of Its Parts

  • Compendium Vol. 2 Lotus Eaters
  • Square One
  • Miles Off Track Episode 2

Difference Maker

  • Army Wives Calendar
  • Autumn
  • Beautiful One

Outstanding Performance

  • Melissa Steblyk
  • Patricia Carr
  • Bobbilee Mercer

Zero to Sixty

  • The Blast Light “Le B’Anana”
  • Littering
  • Achito

Outstanding Character Design

  • Professor Gianotten & Doctor Casion in A Case of Stars and Daggers
  • Sundown Castle
  • The Qallupilluk

Public Enlightenment

  • Big Brother PSA
  • Quake Ready
  • Earthquake Preparedness Infographic

Outstanding Emotional Impact

  • I See You
  • Edie and Me
  • Little Hero

Outstanding Setting Design

  • Gaia
  • Sweetest Thing
  • Gliese 851

Friend of VFS

  • Doug Carnegie (Vancouver Props and Costumes)
  • Jonas Young (Technicolor)
  • Debbie Mahood

Technical Achievement

  • Face of the War
  • Compendium Volume 3
  • Kettle Corn

Mission Impossible

  • Sudoku
  • War Torn
  • Square One

Story Teller

  • I See You
  • The Notepad
  • Zombie Chicken

Award Presenters include Sebastien De Carstell, Louise Lee, Ncholas Humphries and Peter Marshall
Sponsors for the Impact Awards include Five Sixty, Megabite, Hollynorth, Artistat, Delectable Events and London Drugs.

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6th May 2011

Become An iPhone BeanNCounter Pro

beanNcountersA group of university students in BC have developed and released a colourful and challenging math game for mobile iOS. BeanNcounters by Think At The Park offers 8 levels of difficulty ranging from Grade 1 to PhD, a Daily Challenge and a Leader Board for the mathematically gifted, which I am not. The estimated time to get through each level is around the 1 or 2 minute mark, but they do admit that the more difficult puzzles could take longer. BeanNcounters is available now for the iPhone, iPod Touch and iPad for $1.99 USD. It requires iOS 3.0 or later and is rated 4+. There will also be a version for Android, but a release date has not yet been announced.

[youtube:http://www.youtube.com/watch?v=_hM60wP-q5g]

The development group also has two fundraising activities tied to the game. For every game purchased, they will donate 10 cents to Water.org, a charity ensuring sanitation and fresh drinking water for developing countries. The other contest is directed at various university clubs. For a one year period, each club has a special purchase code that they can give to fellow students, family and friends. Those people then enter the code when they buy the game, and this code translates into 50 cents for the club whose code is used. The contest seems easy to understand, but not easy to explain, so here’s the video explanation directly from the developers:

[youtube:http://www.youtube.com/watch?v=nvYIyai_WYg]

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6th May 2011

Vancouver SIGGRAPH Chapter Presents The Work of Look Effects

Vancouver SIGGRAPH ChapterFrom Black Swan to Bones: The Work of LOOK Effects is an evening session event being presented by the Vancouver chapter of ACM SIGGRAPH. Being held at the VanCity Theatre on May 18th, the evening will feature a cash bar networking reception when the doors open at 6:30, prior to the main event, which begins at 7:00. Tickets are $15.00 for Black SwanSIGGRAPH members, $25.00 for non-members, with Group Pricing available at a cost of $20.00 per ticket for groups of 5 or more. Please note that Group Pricing is available only through advance on-line purchasing.

The evening’s presentation will offer insight’s into the company’s most recent work, including Black Swan, Limitless, Bones. LOOK Effects co-founder and visual effects supervisor Henrik Fett will give attendees a peek at how and why LOOK does what they do so well. Mr. Fett supervises digital effects production both on-set and in post production, and he is highly-accomplished in live-action production, 3D animation and digital post production.

Among LOOK’s other film credits are The King’s Speech, Wall Street: Money Never Sleeps, Step Up 3D, Just Wright, and Bounty Hunter. The studio’s television credits include Harry’s Law, No Ordinary Family, Bones, Lost, and the Emmy-nominated effects for Life After People.

This event is sponsored in part by Annex Pro.

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6th May 2011

Frima Signs Partnership With Media Chaperone

frima studioChicago-based Media Chaperone, developer of Piggyback – a first of its kind Facebook application that helps parents monitor their kids’ online game use – has announced a strategic partnership with Quebec’s Frima Studio. The partnership will provide tens of millions of parents the ability to monitor and reward their children’s online gaming activity while playing Frima developed games.

Media Chaperone’s Piggyback application provides parents with important information, parental controls and protection for their kids’ online game play and learning. Parents can obtain, in real-time, an overview (through a parent’s Facebook account) of how their children are navigating the web within online gaming environments, social networks, and virtual worlds—and can easily manage entertainment expenditures, add monies for tokens, credit for continued gaming, while monitoring online behavior.pocket god for Facebook by Frima

Ed Lewis, CEO of Media Chaperone acknowledged the value of partnering with a market leader like Frima Studio, “We are thrilled to partner with Frima Studio. They are a premier game developer, understand kids’ game play and have built outstanding games for market leaders including Build-A-Bear, Warner Brothers and Nickelodeon.”

Piggyback simplifies the ability for parents to follow along with their kids’ online game behavior, social activities and learning success—and has already been integrated within several popular online gaming environments, social networks and virtual worlds including: Everloop, Planet Cazmo, Webosaurs Whyville, and Woozworld among others. Frima Studio will collaborate with Media Chaperone to integrate Piggyback into leading kids’ online games to enable incremental revenue for its clients.

“Our clients can now leverage Piggyback to give parents insights and understanding into their child’s online gaming all with built in rewards,” said Frima CEO Steve Couture. “Parent engagement is a key to success for any kids game developer.”

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6th May 2011

Ratrod Studio Releases Hockey Fight Pro

RatRod StudioRatrod Studio Inc. is proudly announcing their latest video game title “Hockey Fight Pro”. The game is presented in collaboration with hockeyfights.com the world’s largest hockey fight collection and community. This action packed title is now available worldwide for iPhone, iPod Touch and iPad. An Android and Mac OS version is also set to launch shortly.

Drop the gloves and test your skills in this unique 3D hockey fighting game. The game is rough and the stakes are high. Fueled by pride or desperation, when it’s game time, nothing else matters. Once the players are rehockey fight proady to engage, they are bound for an altercation.

Hockey Fight Pro is the only hockey fighting game available on the AppStore. Developed by Ratrod Studio Inc. this new title is now available worldwide on the AppStore for only 99 cents.

Hockey Fight Pro features stunning 3D graphics using the multi-touch capabilities of your device to simulate an authentic hockey fighting experience. Using an intuitive control system, fight your opponents on the ice by executing punch combinations and over 40 unique combos to master. The game includes universal high definition support for regular, retina and iPad resolutions.

Play often to improve your career stats and submit your records to a global cross-platform leaderboard and become one of the world’s toughest hockey fighters. The top 100 positions are also displayed on the leaderboard at the official Hockey Fight Pro game website.

[youtube:http://www.youtube.com/watch?v=bMxvxRJdjtA]

Follow an interactive tutorial to learn the basics. Users can enter a tournament or use the quick fight mode to battle against 9 of the world’s most dangerous hockey fighters.

The game also includes a multiplayer mode where you can challenge a friend using Wi-Fi and Bluetooth. Post your results on Facebook and Twitter to claim your fame and expose your achievements. View your fighting stats and replay highlights to improve your skills.

Defeat opponents or complete over 14 unique achievements to gain additional respect points. Users are able to hockey fight pro locker roomcustomize and fully upgrade their character’s attributes to improve their skills. Complete the game to unlock a special “hardcore” mode. So whether you are a casual or advanced gamer, you will be able to enjoy hours of challenging opponents to suit your skill set. The game soundtrack features music by Avery Watts album “The Takeover EP”.

Ratrod Studio recently announced a new publishing deal with mobile giant and online game operator “The9” which will be distributing a localized version of their Ratrod’s Android titles in China. Ratrod Studio will also be publishing Android titles with “Cyberhull LLC” which already started the distribution of Drift Mania Championship on all major US mobile carriers store front including Verizon, T-Mobile, H3G and Orange.

Several projects are in development including a long-awaited sequel to their popular Drift Mania Championship title which received over 5 million downloads across all platforms. Information on Ratrod Studio Inc.’s upcoming line of titles will be announced shortly.

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6th May 2011

Friday Business Briefs

pwcToronto has leapt into the number two spot in the world in the just-released PwC survey of “Cities of Opportunity” – the consultancy’s fourth analysis “of the trajectory of 26 cities, all capitals of finance, commerce and culture.” New York is slightly ahead of Toronto in first place, while San Francisco, Stockholm and Sydney round out the top five.

In its analysis, PwC ranked cities in ten categories – measures designed, as PwC describes it, to favour “holistic capital market centres with vibrant economies and strong quality of life.” According to PwC, “Our thesis is that a successful city going forward will balance both social and economic strengths so the people and infrastructure support each other.”

Toronto ranks particularly highly in two of the categories most closely correlated with global competitiveness: Intellectual Capital & Innovation (2nd) and Health, Safety & Security (2nd). “The successful modern urban economy,” says PwC, “is reliant on, if not yet solely the product of, intelligence and social well-being.”

Toronto also ranks highly on Demographics and Liveability (#3), Lifestyle Assets (4th), Ease of Doing Business (5th), Sustainability (5th) and Cost (5th).

The PwC report sums up with the observation that, “to sustain success, cities today must continually attract and retain highly educated, technologically adept and digitally connected knowledge workers who increasingly make up the core of their human capital and whose definition of quality of life is exacting and not easily compromised… More than a centre of global business and finance alone, Toronto is a community in which people want to live and expect to lead rich and meaningful lives.”

Samsung Electronics Canada and Zip.ca has announced an exclusive partnership that will soon provide Canadians the ability to enjoy thousands of movies and TV episodes streamed from Zip.ca to Samsung’s SMART Televisions, Blu-ray players and Home Theatre products.

“Realizing the changing entertainment landscape and the demand for online entertainment, this new partnership will help Canadian’s access Zip.ca’s expansive catalogue and underscores our goal of developing smart technologies that deliver content with convenience to meet consumers needs,” said David Vitale, Head of Marketing, Samsung Electronics Canada.

A Zip.ca app will be available on Samsung’s Internet connected TV and Home Theatre products soon, offering Zip.ca members the ability to instantly watch movies and TV episodes from Zip.ca.

“For the past year, Samsung and Zip.ca have been working together to solidify a service that would provide Canadians with the latest movies and TV programs at the mere push of a button,” said Scott Richards, CEO, Zip.ca. “Consumers want outstanding technology to watch their favourite programs, so Samsung was a natural choice for this partnership.”

Mega BrandsMEGA Brands Inc. has announced that holders of its 10% senior secured debentures passed an extraordinary resolution today approving amendments to the indenture governing the debentures. The amendments, among other things, allow the Corporation to increase available borrowings for working capital purposes under its existing asset-based credit agreement and are effective as of today. The extraordinary resolution was approved by approximately 92% of the votes cast in person or represented by proxy at the special meeting of debenture holders.

Wonestop mediahen the polls closed on Monday evening Jack Layton had made historic gains.  It was a trend in popularity and leadership that the two-week online election game Ballot Blitz had shown from the beginning. Layton finished at the top of Onestop Media Group’s Ballot Blitz leaderboard on Play Onestop with 36%. ballot blitz

Ballot Blitz was an election themed arcade game which posted poll results based on the animated candidates’ popularity.  Users were asked to play as one of five party leaders – Stephen Harper, Michael Ignatieff, Elizabeth May, Jack Layton and Gilles Duceppe – while the other four candidates whizzed across the scene attempting to steal votes.

Layton’s luster was not confined to Ballot Blitz. He and his party rose to the top of almost every poll on PlayOnestop.com’s polling section as well.  These polls measured several leadership qualities including integrity in a fun way.  For example, most users did not believe Layton would attempt to ring 9 items through an 8 item express checkout line.

susan vartySusan Varty, Principal of Wordtree Consulting, has joined HeadStart Solutions Inc. as Director of Digital Strategy. Wordtree is now operating under HeadStart to contribute content marketing, social media initiatives and services for HeadStart’s clients.

“Our partnership will enhance our recruitment and employer branding offerings for our existing client base, as well as attract new clients in the emerging digital technology space. I’m looking forward to working with Sue who brings a wealth of experience in content and social media communications.  This makes it a perfect match for us to collaborate and build upon HeadStart’s foundation,” says Marc Roginsky, Founder and President of HeadStart.

The collaboration between Susan Varty and Marc Roginsky has resulted in an improved approach to recruiting that is now formalized with this announcement.  Susan has been providing content services, digital strategy and technology advice to corporate clients since 2006.

Best Buy CanadaBest Buy Canada is hosting The Windows Experience Tour at select Best Buy stores in Ontario and Quebec. Beginning May 6th until June 26th, the tent activation will be set up in the parking lots of select stores where customers can check out the hot new hardware while experiencing how Windows 7 and free Windows Live services can help them create, connect and share using their PC and the cloud. In addition, customers can speak with Windows brand ambassadors and Best Buy blue shirts and have the chance to win prizes including one of seven ultimate jet-setter experiences to a music festival somewhere around the globe, or many other prizes as part of the Rock the Globe contest.

Two Best Buy locations will feature a Windows “tailgate” parking lot party, complete with a free barbeque and music. The parties will be at the Newmarket location on May 14th and May 15th and the Leaside location on May 21st.

Dates and locations of the Windows Experience Tours:

May 6 – 8: Sherway – 167 North Queen Etobicoke
May 13 – 15: Newmarket – 175 Green Lane East, Newmarket
May 20 – 22: Leaside – 147 Laird Drive East York
May 27 – 29: Laval – 1560 boulevard Le Courbusier Laval
June 3 – 5: Woodbridge – 7850 Weston Road Woodbridge
June 10 – 12: Sherway – 167 North Queen Etobicoke
June 17 – 19: Kitchener – 215 Fairway Road South Kitchener
June 24 – 26: St. Catherine’s – 420 Vansickle Road St. Catherine’s
June 24 – 26: Ottawa East – 380 Coventry Road Ottawa

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6th May 2011

Beep By Big Fat Alien Now On Steam

Big Fat AlienGame industry veteran Kiaran Ritchie’s new studio Big Fat Alien is proud to announce the release of its debut title BEEP, launching today on Steam with a launch special of 10% off the list price of $9.99 USD. BEEP is an action/puzzle, 2d-platformer with physics-based gameplay. You control a small robot equipped with an anti-gravity device that can pick-up and manipulate almost anything in the level, including enemies.
BEEP Fungi Forest
BEEP is the culmination of 18-months of work by three people; a programmer, an artist and a musician. The game presents a unique twist on the platformer genre by allowing the player to grab and manipulate the environment with an anti-gravity device. This multi-use tool is useful for clearing obstacles, solving puzzles and even as a weapon by flinging projectiles at enemies.

The game is presented in a slick 16:9 widescreen format with unique and stylish vector artwork. 24 levels are split amongst 6 different environments on 3 different planets. The player can control a spaceship to deploy BEEP-Bots to the individual levels on the planets. Each level contains anti-matter fuel which, when collected, opens-up new locales.

Try before you buy, download the BEEP demo now. BEEP is also available on BeamDog and Impulse and appears like it could be rated E for Everyone.

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6th May 2011

Pre-Order Deus Ex Human Revolution on Steam

Eidos MontrealDeus Ex: Human Revolution™ is making a triumphant return to its franchise PC roots, with digital availability on Steam®, the leading online platform for PC games and digital entertainment, as well as in boxed copy form at retailers worldwide at launch in August 2011. Eidos-Montreal has chosen this agreement with Steam because of its esteemed capability for an enhanced experience for the PC gamer, with boosted functionality and easy accessibility.

Deus Ex: Human Revolution will support a host of Steamworks® features such as auto-updating, Steam Achievements and Steam Cloud support. Available in the standard version and the robustdeus ex human revolution Augmented Edition on Steam, gamers will be able to enjoy the Deus Ex experience of their choice. The Augmented Edition boasts a digital40-page art book, a “making of” special, trailers, animated storyboard of the CGI trailer, motion graphic novel, soundtrack, and a free download of the Deus Ex Game of the Year Edition.

Telling the story of Adam Jensen, a man cybernetically augmented against his choice who finds himself in the middle of a global conspiracy to which he holds the key, Deus Ex: Human Revolution is set in a near-future world where humanity is at a turning point. By offering players the chance to play the game in multiple and vastly different ways, Deus Ex: Human Revolution challenges the foundations of gaming and provides an immersive experience where every choice has a lasting consequence.

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