Village Gamer

EA Sports™ has announced the signing of global tennis superstar Venus Williams as North American brand ambassador for EA Sports Active 2, an innovative line of interactive fitness products that feature personalized, customizable workouts. Williams will act as the franchise spokesperson and will join the EA Sports Active family along with David Beckham, who was recently named brand ambassador in Europe and Australia. EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout; it will combine a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA Sports Active 2 will be available on Kinect™ for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 and Wii™, in North America on November 16 as well as iPhone® and iPod touch® at a later date.

“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” says Jon Slavet, EA Sports Active Vice President, Product Strategy. “Her commitment to healthy living and ability to inspire others makes her a natural fit for EA Sports Active 2.”

On the court Williams has achieved great success since she turned pro at the age of 14 with 41 career titles, including seven Grand Slam Titles as well as three Olympic Gold medals. In July 2008 Venus won her fifth Wimbledon® singles title and joins Martina Navratilova and Steffi Graf as the only ladies in the Open-era to have won five or more Championships. She is currently ranked third in the world. Read the rest of this entry »

Electronic Arts Inc. has begun a special promotional partnership with Susan G. Komen for the Cure® in support of National Breast Cancer Awareness Month through specially marked EA Sports™ games during the month of October. Starting in early October, select Best Buy store locations will have available for sale EA Sports video game titles featuring the Komen Running Ribbon logo to acknowledge the $100,000 dollar donation from EA Sports.

“This year marks the third year of commitment on behalf of EA Sports in continuing to create awareness in the fight against breast cancer,” said Christopher Erb, EA Sports Senior Director of Partnership Marketing. “EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA Sports consumers an opportunity to participate in finding the cures.”

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date.

“Over the past 30 years, significant advancements have been made in the fight against breast cancer,” said Katrina McGhee, Senior Vice President and Chief Marketing Officer for Komen for the Cure. “Without partners like EA Sports, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives.”

Best Buy, the exclusive retail partner for the EA Sports and Komen for the Cure promotion, will have the limited edition video game packages in select stores throughout the month of October. EA Sports titles marked with the Komen Running Ribbon logo will include FIFA Soccer 11, , NCAA Football 11, NHL 11 for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system and will be featured on Madden NFL 11 and Tiger Woods PGA TOUR® 11 across the PlayStation 3 system, Xbox 360 and Wii™ gaming consoles.

A check of both Canadian and American Best Buy web sites did not return any results for the specially marked covers, so it would appear that the “select” locations designation does not apply to online, and will also most likely be only at Best Buy stores located in the USA.

Electronic Arts Inc. announced today that EA Sports™ NBA Jam from EA Canada is now available in stores worldwide. Available for the Wii™, EA Sports NBA Jam is a revival of one of the most popular and culturally influential arcade basketball games ever made. EA Sports NBA Jam delivers vintage NBA Jam gameplay, combined with all-new features that deliver a fresh new take on the classic game.

“We are really excited about the launch of NBA Jam,” says Peter Moore, president, EA Sports. “This is one of the most anticipated games of the year, and judging by the overwhelmingly positive reactions of the people who have played it, as well as the great critical acclaim it has already earned, NBA JAM is on fire.”

With two distinct game modes: Classic Campaign and Remix Tour, EA Sports NBA Jam offers something for everyone. In Classic Campaign, players can take a trip down memory lane, individually or cooperatively with a friend, as they play through all the teams in the NBA in a worst to first ladder tournament. In Remix Tour, players will be faced with a new twist on the traditional NBA Jam experience. From boss battles against some of the NBA’s greatest legends, to half-court game modes with distinct challenges and winning conditions, players will be taken through an NBA Jam experience that, while completely unique to the basketball videogame genre, is classic arcade hoops at its best.

EA Sports NBA Jam has been rated E for Everyone. In addition to the Wii version, EA SPORTS NBA JAM will be available as a standalone product for the Xbox 360® and the PlayStation®3 in time for the holidays.

Electronic Arts Inc. is also very pleased to announce that EA Sports™ FIFA 11 has once again experienced a record-breaking launch. Based on internal estimates, FIFA 11 has shattered sales records for the title with 2.6 million copies sold through at retail in Europe and North America through Saturday, October 2. FIFA 11 is the fastest selling sports game ever and the title is off to its best start ever in markets around the world, including the United Kingdom, France, Germany, Italy, Spain and North America.

EA Sports also announced that FIFA 11 Ultimate Team, one of the most played, dynamic and connected modes within the FIFA franchise, will now be available for free (Restrictions and conditions apply. Please see back of pack for details) on the PlayStation®3 and Xbox 360® this November. Read the rest of this entry »

EA Mobile™ has announced the availability of EA SPORTS™ FIFA Soccer 11 in the App Store™. The popular soccer franchise features over 30 officially licensed leagues, 35 authentic stadiums, 500 licensed teams and more than 15,000 players from around the world for thunderous matches on the iPhone and iPod touch.

“With FIFA Soccer 11 for iPod touch and iPhone, we have tapped into what makes this game so universally loved delivering an engaging and genuine soccer experience for fans and casual players alike,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “With the latest release of FIFA, we’ve unlocked the horsepower of these new devices, stepped forward the expectation of what can be achieved and delivered the best footy experience out there.”

FIFA Soccer 11 features new dual control options providing gameplay sophistication for veterans and simplicity for casual players. The game features unprecedented ball-control and fluid animations with 360° player movement while gesture-driven skill moves dazzle the opposing team with defense-splitting passes, rifling shots, penalty kicks and pro-style tricks.

Players can also pick between two modes, either electing to play as their favorite team and battle the entire league or trying their luck in a tournament knockout. FIFA Soccer 11 features officially licensed teams and the world’s best players enabling gamers to play with their favorite superstars including Real Madrid’s Kaká and Manchester United’s Wayne Rooney.

FIFA Soccer 11 is available today from the App Store for iPhone 4, iPhone 3GS and iPod touch.

EA SPORTS™ FIFA Soccer 11 is available in today in Canadian stores. Localized into 18 languages and available in 51 countries, FIFA Soccer 11 is the most popular sports videogame in the world (based on total sales in 2009 according to the NPD). It will be available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Wii™, PC, Nintendo DS™, PlayStation®2, PSP® (PlayStation®Portable), iPhone® and iPod® touch. FIFA Soccer 11 for Wii will be available throughout North America beginning Oct. 4 and on Nintendo DS throughout Europe and Asia on Oct. 8.

FIFA Soccer 11 reinvents player authenticity–on and off the ball–-with all-new Personality+. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch. Plus, players will experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from lateral jostling to full 360° collisions and new Pro Passing, where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch.

My Live Season premium service for FIFA Soccer 11 on Xbox 360 and PlayStation 3, which enables subscribers to feel the weekly pulse of soccer with dynamic updates of real-world information, will be available beginning Sept. 29. The My Live Season premium service will feature weekly updates of player form, transfers, injuries, suspensions, fixtures, results and league standings for Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, and Serie A. My Live Season is valued at $4.99 for the ongoing season on PlayStation Network and 400 points on Xbox Live Marketplace for each individual league. A package of all leagues is available for $9.99 for the ongoing season on PlayStation Network and 800 points on Xbox Live Marketplace.

FIFA Soccer 11 will feature Online Pass (restrictions and conditions apply), a one-time use registration code with each Xbox 360 and PlayStation 3 copy sold new at retail which allows access to online services and features.

Ubisoft has announced an exclusive partnership with NIVEA for the Your Shape: Fitness Evolved video game. The partnership brings together NIVEA, developers of the world’s best-selling body-care products, and Ubisoft, to offer a holistic, in-home program for consumers to sculpt their bodies leveraging Kinect™ for Xbox 360®. A NIVEA workout will be included in Ubisoft’s Your Shape: Fitness Evolved when the game launches in November 2010. Two other special workouts, developed in collaboration with NIVEA’s fitness and lifestyle expert Sarah Maxwell, will be available as downloadable content throughout 2011.

“We’re delighted to partner with NIVEA on Your Shape: Fitness Evolved,” says Alain Corre at Ubisoft. “Video games offer the potential to reach diverse audiences and deliver tangible benefits to the consumer, going beyond pure entertainment. Your Shape: Fitness Evolved is an innovative and efficient fitness program for men and women who are looking to get into better shape. The NIVEA workout provides additional values for female players looking for a complete inner and outer beauty experience.”

Your Shape: Fitness Evolved will be the most innovative and complete fitness program available this autumn. Taking advantage of Microsoft’s Kinect, controller-free games and entertainment for Xbox 360 tracking capabilities and Ubisoft’s proprietary Player Projection technology, Your Shape: Fitness Evolved puts the player in the centre of the game, offering an immersive and rewarding fitness experience for men and women to stay in shape and reach their personal goals.

“At NIVEA we are very enthusiastic about this new and innovative partnership,” comments Jean-Francois Pascal, Director Global Business Unit Body Care at NIVEA. “With Your Shape: Fitness Evolved, our consumers will be encouraged to combine skin care with fitness in the most innovative and easy way, which will enable them to feel good in their body. For 100 years NIVEA, has been known and trusted by consumers for its skin care expertise and reliable products. NIVEA’s body-shaping products help make the most of your figure by improving the skin’s texture and firmness and reducing the visible signs of cellulite. However, we know that a holistic approach is required for best results: a combination of highly effective body care products, fitness training and a healthy diet. That’s why the integration of the NIVEA Work Your Body Fitness Room in Your Shape: Fitness Evolved completes the offer.”

THQ Inc. has announced a new addition to its cover Superstars lineup for WWE® SmackDown® vs. Raw® 2011, the upcoming release from the renowned simulation-based cornerstone of the company’s WWE videogame portfolio. WWE Hall of Famer and Canada native Bret “Hit Man” Hart®, WWE Superstar and Canada native Edge® and legendary WWE Superstar Undertaker® will be featured on an exclusive limited edition front cover of the videogame throughout Canada for the Xbox® 360 and PlayStation®3. The new artwork will join previously announced regional covers for WWE SmackDown vs. Raw 2011, including WWE Superstars John Cena®, Big Show® and The Miz® on the front cover in the United States, Australia, New Zealand, Singapore, Hong Kong, Taiwan and India, as well as WWE Superstars Randy Orton®, Undertaker® and Sheamus® on the front cover available throughout Europe. Additional regional covers are expected to be announced later this year.

“Bret Hart, Edge and Undertaker have played instrumental roles in many of WWE’s most memorable moments,” said Danny Bilson, Executive Vice President, Core Games, THQ. “WWE has incredible lineage in Canada, and we are pleased to honor these Superstars and our Canadian fans with their own exclusive cover artwork for WWE SmackDown vs. Raw 2011.”

“It is an honor to be featured on the cover of WWE SmackDown vs. Raw 2011 and part of a videogame franchise that has become so massive over the years,” said Bret Hart, WWE Hall of Famer. “What really makes this special for me is this cover will be available exclusively in my native country of Canada, and the image captures one of the proudest moments of my career.”
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Ahead of the October 5th release date for NBA Elite 11, EA Sports has released a playable demo for the latest Burnaby-developed basketball title. The demo already available for download on the Xbox LIVE™ Marketplace for all Xbox LIVE Gold Subscribers. The demo for will be available for PS3 players on the PlayStation®Network on September 22nd, and then available for all Xbox Live Silver Subscribers on September 28th.

In the demo, gamers will get their first chance to try the all-new Hands-On Control system that allows for one-to-one responsiveness and introduces a skill-based shooting system to the basketball videogame genre. Only in NBA Elite 11 will you have the control to pull of exactly the right move at exactly the right time, and hit that buzzer beating shot based on your own skill.

In addition to a having a chance to rewrite history by playing through the 4th quarter of the 2010 NBA Finals between the Los Angeles Lakers and the Boston Celtics, the NBA Elite 11 demo will feature modes to help users practice the new Hands-On Control scheme and prepare for the release of NBA Elite 11. These include:

* Tutorial Mode – An interactive tutorial will walk users through the basics of Hands-On Control
* Practice Mode – Like in real life, the more time you spend in the gym the better you will be. In Practice Mode, users will be able to spend as much time as they want practicing Hands-On Control in a virtual gym environment. Have a friend jump on locally and both players can master both the offensive and defensive sides of the Hands-On Control system
* Become Legendary – Start your path to becoming an NBA legend in the demo by creating your character and playing in the Jordan Draft Showcase. Earn XP and carry your character onto the full version of NBA Elite 11 in October. In addition, players who share the demo with friends on Xbox LIVE and the PlayStation Network will also earn additional XP for their Become Legendary character.

The demo for NBA Elite 11 will also allow users to play the game using a button control scheme, if they so choose. “Like putting in time at the gym, there’s learning curve with Hands-On Control, says David Littman, Creative Director, NBA Elite 11. “But once you feel the difference between Hands-On Control and the traditional button configuration, you’ll understand why we chose the direction we did.” To compare Hands-On Control to the old button configuration, players can switch between the two control schemes in the Lakers-Celtics and Become Legendary portions of the demo by entering the Control Settings section of the Pause menu. Read the rest of this entry »

Electronic Arts Inc. announced today that a fully playable demo of EA Sports™ FIFA Soccer 11 is available to download beginning today for the PlayStation®3, for the Xbox 360® Xbox Live Gold Members from Xbox Live Marketplace and for PC. Xbox Live Silver Members will have access to the demo beginning September 23.

Play as Chelsea, Barcelona, Real Madrid, Juventus, Bayer Leverkusen and Olympique Lyonnais and experience how FIFA Soccer 11 reinvents player authenticity–on and off the ball–with all-new Personality+. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from lateral jostling to full 360° collisions and new Pro Passing, where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. The FIFA Soccer 11 demo features an exhibition match with 3 minute halves in Real Madrid’s home stadium, Estadio Santiago Bernabeu, and users will be able to upload created in-game videos to EA SPORTS Football World. Fans who go to Facebook® to play EA SPORTS FIFA Superstars and complete achievements will receive exclusive access to Arsenal and Emirates Stadium to play in the FIFA Soccer 11 demo.

EA SPORTS today also unveiled its global lineup of international stars that will adorn FIFA Soccer 11 packaging and be integrated into marketing and advertising campaigns around the world. FIFA Soccer 11 will be localized into 18 languages and available in 51 countries. Led by the 28-year-old Brazilian, Kaka, the 17 global superstars hail from 15 countries, represent 14 different teams and play in 9 international leagues, an ideal match for the World’s best-selling* sports videogame. With 2 FIFA World Cup™ titles, 5 Champions League titles, 32 national championships and 1 European title, EA SPORTS presents the strongest team of cover athletes it has ever assembled for its FIFA Soccer franchise.

“It is a great honor to unite so many exceptional players on the FIFA Soccer 11 team of cover athletes,” said Matt Bilbey, Vice President of Soccer, EA SPORTS. “This mix of superstars from all over the world, each with their own unique style and passion for the game, and their different kind of amazing playing styles perfectly represents what FIFA Soccer 11 stands for – a true authentic and global game of unprecedented quality.”

Ubisoft and Rodale Inc., publisher of Men’s Health and Women’s Health magazines, have solidified a partnership to create workouts specifically tailored to men’s and women’s individual fitness goals and needs for the new video game, Your Shape: Fitness Evolved. Available exclusively on Microsoft’s Xbox 360® video game and entertainment system, the game will launch alongside Microsoft Kinect™ for Xbox 360® in November, 2010.

Bringing together gaming and fitness industry leaders, this partnership marks the first foray into the video game business for Men’s Health and Women’s Health and the first in-game magazine partnership for Ubisoft. Your Shape: Fitness Evolved will deliver dynamic, interactive, customizable and convenient at-home workouts, created by Men’s Health and Women’s Health fitness experts.

The programs from Men’s Health include “The Sleeve-Busting Arms Workout,” and “The Ultimate Men’s Health Fat Loss Workout.” The workout programs from Women’s Health include “The Perfect Legs and Butt Workout,” “The Toned Arms and Shoulders Workout,” and “The Skinny Jeans Workout”. All workouts are designed so that users can integrate free weights into the programs.

“Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home,” said David Zinczenko, Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health. “We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.”

“Most people probably don’t associate killer abs and weight loss with video games, but, now they can,” said Tony Key, Senior Vice President Sales and Marketing at Ubisoft, U.S. “The partnership between Ubisoft’s Your Shape: Fitness Evolved and Men’s Health and Women’s Health leverages their fitness know-how to develop the most effective workouts possible.”

As part of the partnership, the game will be co-marketed by Men’s Health, Women’s Health and Ubisoft. In addition, some of the featured workouts from Men’s Health and Women’s Health will be available as a free application on Apple’s iPhone and iTouch devices.