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24th January 2012

CTV Toronto Puts Viewers In The Story With Interactive Online App

CTVConfirming its position on the vanguard of news-gathering technology, CTV Toronto has announced the launch of 360 VIEW, an immersive, interactive online video platform that puts viewers in the heart of the latest news stories. Shot via iPhone with NYC-based Kogeto’s “Dot” technology, CTV’s 360 VIEW allows viewers to go to CTVToronto.ca and immerse themselves in news stories by seeing everything that’s happening from a 360 degree viewpoint. Check out a sample online by clicking here.

CTV Toronto is the first news organization in Canada to deliver this kind of interactive access to the stories making news. With this exclusive technology, CTV and Kogeto are changing the way viewers experience their news. Viewers can choose which viewpoint they want to watch, and then virtually spin around inside simply by swiping or clicking on the video.CTV 360 View

“We’re reinventing storytelling by 360 degrees,” said Paul Rogers, Senior Vice-President, CTV Toronto. “We want to make the news more interactive for our viewers. We want to bring viewers inside the news process by bringing them into the newsroom, onto locations with us, inside the control room, and into the stories we tell.”

“We have always aimed to be first, fast and factual,” said Wendy Freeman, President, CTV News. “And now we’re adding a little fun. Being able to join a reporter on location brings viewers closer to the news they watch, and I think our viewers will really enjoy this added access.”

“We’re really thrilled to partner with CTV to deliver 360 degrees of video to Canadian news fans,” said Jeff Glasse, Founder and CEO of Kogeto. “At Kogeto, our goal is to transform the way video is captured and shared on the web – and I think CTV’s 360 VIEW adds real value to the newscast in addition to being really fun.”

This entry was posted on Tuesday, January 24th, 2012 at 6:28 am and is filed under Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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