zuluMe is a mobile social network that gives you and up to ten of your closest friends a level of privacy and interaction that you will not find anywhere else, except in the real world. This new app, created by Vancouver-based digital media entrepreneur (and one of my all-around favourite digital media ladies) Lynda Brown-Ganzert, is designed to put the “social” back into social networking.
“People are beginning to wrestle with digital identity concerns and privacy issues in the social networking sphere. They want to connect in a greater way with the people closest to them,” says Brown. “zuluMe is designed so people can use their devices to build more meaningful and intimate experiences.”
The design is based on how human beings operate and connect in real life, with features that differentiate it from any other app on the market. It is the only completely private network that allows users to update and share moods in real-time, send gifts, dedicate songs by emerging artists, post polls, chat as a group, take photos, update locations, and more, all with the help of a personalized avatar.
The current trend of mobile social networks, while they allow you to connect with a large number of people all over the world, do not allow for more intimate interaction with the people that matter most. In the past few years, there has been a profound shift in the way people communicate. Social networking is a great way to share information, but there is a growing desire for a greater level of connection within that sphere.
This app was born out of a simple idea: The people closest to you, who matter most, you want to know what they’re doing and how they’re feeling, all the time.
zuluMe has retained this simplicity in its digital identity. Unlike other mega-social networking tools, it is more image than text-based. So, when you update your mood, the look of your avatar and profile changes, and friends can respond according to that change. It is modeled according to how people would respond to those changes in a real face-to-face interaction.
zuluMe is a novel (and fun) way for people to connect with those they care about the most. It is now available, and free for a limited time (June 8th – 17th), on the iTunes store and is compatible with iPhone, iPod touch and iPad devices running iOS 3.2.2 or later.