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5th October 2010

New Deals Afoot In Quebec For MEGA Brands and Bell

Mega BrandsMontreal’s MEGA Brands has entered into a global licensing agreement to develop construction toys based on the new Cartoon Network boys’ action series, Generator Rex. The global partnership marks the first time the two companies have partnered on product development, and will bring a full line of toys to international markets through a three-year agreement. MEGA Brands’ Generator Rex construction toy line is scheduled to launch in the construction toy aisles in the U.S. in fall 2011, and will roll out in additional territories thereafter.

“There is a tremendous amount of excitement and momentum surrounding Generator Rex and the addition of MEGA Brands to our consumer products offering presents a great opportunity for the brand from a global perspective,” said Christina Miller, senior vice president, CNE. “Construction toys are such a crucial element of how boys play and we’re excited to work closely with MEGA Brands to bring Rex’s generator rexworld and abilities to life for our fans.”

“We’re very excited to have this exclusive opportunity to partner with Cartoon Network Enterprises and create the first construction toy line for their newest action series, Generator Rex,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We look forward to bringing Rex and his powers to life through Mega Bloks and offering fans an action-packed building adventure.”

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. The series follows Rex, a 15-year-old typical teenager with abnormal powers – including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents – as he uses his superhuman abilities to help fight mutant creatures known as E.V.O.s (Exponentially Variegated Organism).

In the U.S., new episodes from the series debut on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings, and the network has committed to at least 40 episodes of the series. The brand is also supported by a massive online machine that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as the show’s page and a Facebook fan page.

Bell Canada today announced its purchase of Hypertec Availability Services‘ hosting division, the leading top-tier data hosting provider in Québec. The acquisition provides Bell with more than 100,000 square feet (9,290 square metres) of hosting space in a state-of-the-art Montréal data centre, enhancing Bell’s ability to provide co-location and managed data centre services for corporate and public sector clients.hypertec

“Bell’s acquisition of our newest data centre builds on our National Data Hosting Services portfolio’s ability to deliver secure and reliable mission-critical communications services to government and corporate clients in our data centres and across our high-performance fibre networks – while also enabling the next generation of cloud computing services,” said Stéphane Boisvert, President, Bell Business Markets. “It’s an acquisition that underscores Bell’s commitment to investing in broadband networks and services and to the continued expansion of Québec’s information technology infrastructure.”

Bell is investing heavily in broadband fibre and wireless infrastructure in Québec and right across Canada, with capital expenditures of approximately $3 billion in 2010 alone. This includes innovative projects such as an extensive Fibre to the Home (FTTH) rollout in Québec that is Canada’s largest, bringing super high-speed fibre access to homes and businesses across the capital region.

The newly acquired Montréal facility joins Bell’s other data centres across Canada that ensure exceptional availability, security and compliance for customers’ critical information technology needs – reducing their cost of operations, mitigating business risks and enabling better strategic focus for in-house IT resources. Bell data centres provide protected and redundant power, cooling and security systems interconnected with Bell’s industry-leading broadband fibre network, ensuring high application performance and reliability.

“Our new Montréal data centre will provide Bell corporate and government customers with co-location, managed hosting and next-generation cloud computing services, such as software as a service and hosted unified communications,” said Mr. Boisvert. “And as with Bell’s entire National Data Hosting Services portfolio, the new centre will be supported by the largest and most capable team of information and communications technology professionals in the country.”

This entry was posted on Tuesday, October 5th, 2010 at 11:36 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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