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UBC Robson Square has spaces available in the following two Continuing Studies courses:

Mobile Content Design and Development Course

Mobile devices are changing the way we interact with information, news and entertainment. From downloading an events page to trading stock to ordering pizza, people are doing more on their mobiles than ever before. This course introduces you to the mobile user’s frame of mind, needs and limitations, and provides best practices in content publishing for mobile. Topics include basic concepts in usability for mobile smart phone and tablet websites, how to prioritize relevant content, and measure your success in meeting the needs and expectations of your users. Through an exploration of case studies, you learn how to make better content decisions to ensure that your website is truly “mobile-friendly”.

Course runs 4 Mondays, October 24-November 14th, 6:30-9:30pm, at UBC Robson Square in downtown Vancouver

UBC Continuing Studies – Social Media Metrics Course

Measuring ROI is a critical skill for any marketing professional, yet the social media space provides new measurement challenges and questions. Knowing how to evaluate your social media efforts involves understanding social metrics and how to measure and evaluate your audience’s behaviour. In this course, you learn to define what a social media metric is, whether to assess qualitatively or quantitatively, and how to determine the best metrics for your business objectives. Understand your online demographics and audience profile, and find out how to measure efforts beyond publishing, through a lens of engagement, influence and market activation. Finally, learn to gather actionable insights from your results.

This course runs 4 Tuesdays, October 18-November 15, 2011 at UBC Robson Square in downtown Vancouver.

Rock Hippo Productions Ltd announced today it has launched an all-new update for its popular online cartoon style third-person-shooter, MicroVolts complete with  celebratory Oktoberfest content.  Players will dust off their steins and get the bratwurst out for this German style celebration.  To join in on the fun, players can download and play the game for free.  Read the rest of this entry »

Radialpoint has announced in-home customer electronics (CE) installation and set-up for its technology brand customers – OEMs, MSOs/Telco’s and Retailers as interest in consumer electronics devices and connectivity continues to hold strong.

In Q2 2011, over 55 million flat screen (LED, LCD) TV’s ^{(Display Search – July 2011)} and 84.3million PCs^{(IDC – April 2011)} were sold, and by the end of the year, it is predicted that home theatre sales will reach $11Billion^{(Parks Associates – 2011 )} and 1 in every 3 homes will have a home network. Add to this the emerging services like home automation and smart home management and the connected home is becoming increasingly complex. All of this reveals a significant business opportunity to help consumers make the most of their connected experiences by delivering enhanced installation and set up right in the home. Read the rest of this entry »

SYNNEX Canada Limited, a wholly-owned subsidiary of US-based SYNNEX Corporation, has announced the official Canadian launch of the mobile application for its e-commerce website, mECExpress, which is developed for use on Android, iPhone, Blackberry, Windows Phone 7 and HP Palm Web OS mobile devices. Read the rest of this entry »

From bestselling authors to award-winning actors and chefs, Indigo and Chapters stores nationally host free, interactive and exclusive events through the month of October for the whole family.

Book Signing With Activist & Bestselling Author Sister Souljah – Saturday, October 1^st, 2:00pm – Join Sister Souljah – New York Times bestselling author of The Coldest Winter Ever and Midnight – as she discusses and signs her latest novel Midnight and the Meaning of Love, the dramatic and inspiring adventure about young, deep love, including the ways people across the world express it and the lengths they go to have it. Chapters Location: 52 Quarry Edge Drive, Brampton. Read the rest of this entry »

Fuelling the passion of Canadian sports fans, Sportsnet will usher in a new era on Monday October 3rd with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across the country. The first Canadian sports media brand to have five platforms, Sportsnet has created a unified brand across TV, radio, print, digital and mobile that engages audiences on a local, regional, national and global level. Read the rest of this entry »

Holland Bloorview Kids Rehabilitation Hospital in partnership with TELUS, Kids’ Health Links Foundation (KHLF) and Sheridan Nurseries today announced the launch of Upopolis, an innovative social networking tool that helps hospital inpatients stay connected to their families, friends and school.

At Holland Bloorview, Upopolis will be championed by Child Life Specialists, who work with clients, their family and other caregivers to help manage stress, pain and anxiety associated with hospitalization. Holland Bloorview is the only children’s rehabilitation hospital in Canada to offer this innovative site to their patients. This program comes just in time for Thanksgiving, a vital time for kids in care to connect with their loved ones. Read the rest of this entry »

Big Blue Bubble Inc. has released their latest game, Fling a Thing, for iPhone and iPod Touch as well as on the web as a flash game.  Fling a Thing allows the player to stretch and fling cute little ‘Things’ into the air trying to collect bubbles and clear the screen. The player progresses through levels, climbs higher, and interacts with a lot of bizarre objects. But beware, there’s a limited amount of shots the player can take so the more accurate they are the higher a score they will achieve. Read the rest of this entry »

Electronic Arts Inc. has announced EA Legend, a dynamic platform developed to provide marketers with campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide, according to EA internal data. The insights suite aggregates metrics, brand impact, social buzz, ad effectiveness, and ROI across all of EA’s ad products and platforms. EA Legend is powered by nPario, an expert in providing data products and services that enable companies to deliver better and more relevant experiences to their audiences and marketers. EA Legend will be presented to conference attendees for the first time ever at this year’s Advertising Week in New York City, NY on October 4, 2011 at 4pm EST. Read the rest of this entry »

Canadians know far more about how to use digital technologies than about how to protect themselves and others from vulnerabilities created by those technologies. To counter the growing range of cyber threats, this gap in knowledge and awareness needs to be closed, says a Conference Board of Canada report, It’s All About You: Building Capacity in Cyber Security.

The report, which is available as a free download (PDF) from the Conference Board of Canada’s e-library (free account registration required), was produced with the support of the Centre for National Security. The Centre provides a trusted forum for public and private sector organizations to engage with each other on the critical issues affecting Canada’s national security today and in the future. Read the rest of this entry »