[1]Facebook has become a powerhouse marketing tool for businesses worldwide. There are more than 1.1 billion active Facebook users all over the world – this is a 23% increase from one year ago. If a small business owner has been doubting the viability of Facebook – these stats are too great to ignore. If utilized properly, Facebook can be a valuable asset in generating new leads – which could turn into paying customers. However many business owners are afraid of social media and have not learned how to use it to their advantage.
The School of Internet Marketing [2] has released Facebook for Non-Techies: How to Attract Customers with Facebook in Minutes a Day [3]. The book is co-authored by James Martell, VP of Business Development at The School of Internet Marketing and Stephanie Lichtenstein, instructor of Facebook 101 for Business at The School of Internet Marketing. The book, which includes a one-hour companion audio, provides invaluable lessons for attracting prospects and customers for businesses of all sizes. Readers receive an education on how to:
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- Set-up a Facebook Page
- Develop a Targeted Facebook Strategy
- Schedule and Automate Posts
- Develop a Publishing Schedule
- Attract “Ideal” Customers
- Increase Facebook Likes
- Build Relationships and Customer Loyalty
- Optimize the Brand’s Facebook Presence
- Measure and Monitor Progress and Results
- Get Noticed Using Images that Attract Attention (more than 300 million photos are uploaded every day according to Gizmodo.com)
- And much more!
“The statistics are just too impressive – Facebook cannot be ignored as a marketing tool,” said James Martell, VP of Business Development at The School of Internet Marketing. “According to infodocket.com, one in five page views in the U.S. occur on Facebook. If a business owner is not using Facebook in their marketing strategy, they are really missing the bus. This book gives business owners – even the most tech-fearful business owners – a crash course ‘degree’ from expert faculty on attracting leads and customers through Facebook – without the high price of tuition.”
Facebook for Non-Techies: How to Attract Customers with Facebook in Minutes a Day is available on Amazon [3].
Paperback – $9.95
Kindle – $2.45