6th May 2011

Kobo Expands Partnership With Walmart Canada

koboIn a move that broadens the company’s relationship with Walmart, Kobo has announced that they’re now a featured partner on walmart.ca. With this new agreement, Walmart Canada customers gain one-click, direct access from the Walmart site to Kobo’s eBook library containing more than 2.3 million books, newspapers and magazines with over one million free titles. Walmart carries Kobo’s Wireless eReader in-store and features it on walmart.ca, giving Walmart shoppers access to one of the world’s largest eReading catalogues.

Walmart was among the first retailers to sell the Kobo Wireless eReader in Canada, and Kobo serves as an integral part of Walmart’s ever-progressing eReading strategy. Kobo eReaders have been available in Walmart stores since May 2010, and Kobo’s Wireless eReader has become a top selling eReader for Walmart Canada. Kobo’s eBook library provides up-to-the-minute and classic content to Walmart shoppers. Walmart carries the Kobo Wireless eReader in Onyx, Metallic Silver and Pearlized Lilac colours.new kobo

“With the addition of Kobo’s tremendous eBook library, Walmart has shown its commitment to offer its customers not only a top-rated device but also extensive content making it easier than ever to enjoy the eReading experience,” said Todd Humphrey, executive vice president of business development , Kobo. “Over the past two years, we’ve built a solid relationship with Walmart Canada, with continuing support for our wireless eReaders by Walmart customers. Our new featured partner status promises to expand our footprint among the growing eReading community, and we expect that the Kobo eBooks will be a popular destination for online shoppers.”

The compact, light and simple-to-use Kobo Wireless eReader features an eInk screen that reads like paper and is easily adjustable to personalize reading with customizable font sizes and styles. Perfect for reading on-the-go, Kobo’s Wireless eReader holds up to 1,000 eBooks, and with a SD expansion slot approximately 10,000 eBooks. Supporting open standards – ePUB, PDF, Adobe DRM – with Kobo customers can borrow books from their local library – for free! Pre-loaded with 100 ready-to-go classics, the Kobo Wireless eReader gives customers a robust, a dedicated eReading experience that’s ready to go. With the ability to shop on the go, anytime, anyplace, directly from their Kobo eReader using unlimited, free access to Bell’s Wi-Fi network, readers can find a rich assortment of the latest content with just the press of a button.

Kobo has aggressively built relationships with OEMs, retailers and content owners around the world, creating an overall eBook solution that provides consumers the freedom to read on any device. Today, Kobo has more than three million users and customers in 100-plus countries worldwide. The company has added just over one million of those users in less than 90 days. In addition to its global store, Kobo already offers locally merchandised English language stores in the U.S., Canada, UK, Australia and New Zealand. The company has recently announced plans to expand into Europe with localized stores in Germany, Spain, France, Italy and the Netherlands.

Kobo users can download free eReading applications for most smartphones, netbooks, tablets, desktops and laptops. Kobo also supports a range of dedicated eReaders like the Sony eReader and Nook, and has partnered with device manufacturers, including Samsung and RIM.

This entry was posted on Friday, May 6th, 2011 at 10:11 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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