5th April 2011

Microsoft Canada Breakfast Campaign Launched

msnEveryone knows the best way to start the day is with a good breakfast, but it’s something many Canadian children miss out on. That’s why Microsoft Canada teamed up with long-time partner Boys and Girls Clubs of Canada to create the MSN.ca Breakfast Campaign, which launches nationally today.

“Close to 700,000 Canadian children live below the poverty line. Boys and Girls Clubs in 700 communities across Canada support critical areas of healthy child development, including addressing child hunger through the provision of nutritious meals and snacks to thousands of young people in need,” says Pam Jolliffe, President and CEO, Boys and Girls Clubs of Canada. “Our longstanding partnership with Microsoft is having a Boys and Girls Clubs of Canadatremendous impact on the lives of the more than 200,000 children, youth and families we serve, and we are thrilled to be working with the MSN.ca team on this Breakfast Campaign, which will help us have an even greater impact on child hunger and nutrition in Canada.”

The eight-week social media campaign encourages Canadians to reset their homepage to MSN.ca – for every homepage reset, Microsoft Canada will donate a breakfast to Boys Microsoft Canadaand Girls Clubs of Canada. With a target of 100,000 homepage resets and breakfast donations, the campaign is anchored by a Facebook application that allows users to ‘toast’ their profile photo and post it to the Wall of Toast, share the cause with their social networks on Facebook and visit MSN.ca to reset their homepage.

“Microsoft Canada has proudly partnered with Boys and Girls Clubs of Canada for over a decade through programs like CanTech, Digital Arts competitions and an Annual Holiday Greeting Card competition,” says Gavin Thompson, Director of Corporate Citizenship, Microsoft Canada. “We are thrilled to offer our Facebook fanbase a unique way to engage with MSN.ca and make a difference in the lives of Canadian kids through the breakfast campaign.”

distribution360Distribution360 has been very busy over in Europe. Earlier today the company announced that it has secured the worldwide distribution rights—excluding the UK—for the brand new animated preschool adventure series, Olive the Ostrich (52 x 5’), created by BAFTA-winning animation studio Blue-Zoo. The series will premiere in the UK on Nick Jr. in September 2011.olive the ostrich

Written in a highly descriptive, storybook style, Olive the Ostrich is a CGI animated series for kids, which chronicles the adventures of a young ostrich named Olive on her imaginary travels to all sorts of amazing places. In each episode, animators bring to life real pictures drawn by children and submitted through an integrated online component. These animations create all the guest characters, places and objects that Olive encounters. Inquisitive and enthusiastic, Olive loves to solve problems and help people whenever she can. She’ll try anything once, which can get her into trouble, but always finds fun and inventive ways of getting herself out of it.

“Olive the Ostrich is a wonderful new series, and we’re very pleased to be partnering with Blue-Zoo to bring Olive’s adventures to markets internationally,” says Stéphanie Röckmann-Portier, Head of Sales, Distribution360. ?This truly engaging and interactive property allows us to further explore the preschool market for new and exciting opportunities.”

“Olive is a unique property that has been brought to life by children for children. Core to Olive is story making and creativity – both important ingredients in creating a successful property, said Oli Hyatt,Director Blue-Zoo. “We are pleased to be working with Distribution360, and hopefully Olive will now be enjoyed by children in many more countries.”

panduitJoin your peers and industry experts from Panduit, The Uptime Institute, Cisco, and Emerson at the Novotel Toronto Centre in Downtown Toronto on May 26th to learn how you can drive change within your enterprise to become more efficient, productive and agile.

Panduit’s ‘The Nature of Transformation’ Roadshows feature presentations, interactive sessions, and roundtable discussions with industry experts that will address business challenges such as evolving customer expectations, technologies, regulations and sustainability initiatives. With a focus on best practices and methodologies, Panduit, Emerson, and Cisco will also discuss cutting-edge solutions in data center and building planning, design, and management that reduce costs while enhancing business performance. Space is limited, so register early if you want to attend.

This entry was posted on Tuesday, April 5th, 2011 at 1:45 pm and is filed under Business News, Digital Products, Education, Events, fundraisers, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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