Village Gamer

TORONTO – Cookie Jar Entertainment has signed a five-year deal with Toronto-based Kaboose, Inc., one of the largest family-focused new media companies in the world, to revitalize its Mommy & Me brand online and represent the property’s audience to advertisers targeting its prized demographic of moms. The Kaboose-managed site is set to re-launch in early 2009 and will be supported by an extensive offline marketing campaign, including Mommy & Me preschool products sold at retail nationwide, TV advertising, radio promotions, print and direct mail advertising and comprehensive mommy-targeted public relations.

The revamped Mommy & Me website, will join Kaboose’s community of premium mom-focused properties and will feature daily mom-targeted content and activities, a new and improved Playgroup Finder and other valuable tools, local resources and communities led by Kaboose’s network of expert moms.
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Calgoo In-Calendar Marketing™ to Promote Time-sensitive Products and Services through Electronic Calendars

Vancouver – Calgoo announced today the immediate availability of its new product and service, Calgoo In-Calendar-Marketing. In-Calendar Marketing is the concept of promoting time-sensitive products and services via an electronic calendar. This is an entirely new marketing medium and Calgoo In-Calendar Marketing is the first software and services platform that enables other businesses to launch their own campaigns in this medium.

“Marketers are always on the lookout for the ‘new’ and ‘remarkable’ to help differentiate their products and services,” said Andrzej Kowalski, CEO, Calgoo. “Calgoo In-Calendar Marketing is exactly that. It is a new marketing medium that empowers sophisticated marketers with the ability to launch their own in-calendar marketing campaigns.”
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