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  • Toronto Public Library Launches eBook And eMagazine Campaign

9th October 2013

Toronto Public Library Launches eBook And eMagazine Campaign

Orby ReadsToronto Public Library (TPL) has launched an advertising campaign to inform people about its selection of current, popular and free e-books and e-magazines. Commuters will see ads promoting TPL’s e-books and e-magazines on subways, streetcars and outdoor shelters. This is part of a long-term strategy to increase awareness of e-content.

A recent survey found that 48 per cent of library users and 24 per cent of non-users are aware TPL offers e-books. Although awareness is low, demand is high among those who know about e-content. Last year alone, there was a 105 per cent increase in e-book usage and this has grown by another 70 per cent so far this year. In September 2013, TPL began actively promoting its e-magazine titles. Since then, borrowing rates have increased 100 per cent.

“Libraries have always connected people to information and there is now increasing demand for e-content,” said Jane Pyper, City Librarian. “We want to let as many people as possible know that e-books and e-magazines are available. All you’ll need to access our e-content is a library card and Internet connection.”

The most downloaded TPL e-books so far this year include:

  • A Tap on the Window by Linwood Barclay
  • The Cuckoo’s Calling by Robert Galbraith
  • The Inconvenient Indian: A Curious Account of Native People in North America by Thomas King
  • Inferno by Dan Brown
  • Gone Girl by Gillian Flynn
  • Life After Life by Kate Atkinson
  • Lean In by Sheryl Sandberg
  • MaddAddam by Margaret Atwood
  • Omens by Kelley Armstrong

The most downloaded e-magazines so far this year include:

  • The Economist
  • House & Home
  • Us Weekly
  • National Geographic
  • Rolling Stone

In the next few months, district libraries will have digital kiosks to demonstrate e-books and e-magazines. Book-a-Librarian services are also available at branches should customers need more one-on-one support.

The campaign supports TPL’s strategic plan objective of growing a city of readers by a variety of means including building awareness of the availability of e-content.

This entry was posted on Wednesday, October 9th, 2013 at 2:17 pm and is filed under Digital Products, Government, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    7:18 am on October 9th, 2013

    .@torontolibrary Launches eBook & eMagazine Campaign http://t.co/q0P5txJzJK

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