Toronto Public Library (TPL) has launched an advertising campaign to inform people about its selection of current, popular and free e-books and e-magazines. Commuters will see ads promoting TPL’s e-books and e-magazines on subways, streetcars and outdoor shelters. This is part of a long-term strategy to increase awareness of e-content.
A recent survey found that 48 per cent of library users and 24 per cent of non-users are aware TPL offers e-books. Although awareness is low, demand is high among those who know about e-content. Last year alone, there was a 105 per cent increase in e-book usage and this has grown by another 70 per cent so far this year. In September 2013, TPL began actively promoting its e-magazine titles. Since then, borrowing rates have increased 100 per cent.
“Libraries have always connected people to information and there is now increasing demand for e-content,” said Jane Pyper, City Librarian. “We want to let as many people as possible know that e-books and e-magazines are available. All you’ll need to access our e-content is a library card and Internet connection.”
The most downloaded TPL e-books so far this year include:
- A Tap on the Window by Linwood Barclay
- The Cuckoo’s Calling by Robert Galbraith
- The Inconvenient Indian: A Curious Account of Native People in North America by Thomas King
- Inferno by Dan Brown
- Gone Girl by Gillian Flynn
- Life After Life by Kate Atkinson
- Lean In by Sheryl Sandberg
- MaddAddam by Margaret Atwood
- Omens by Kelley Armstrong
The most downloaded e-magazines so far this year include:
- The Economist
- House & Home
- Us Weekly
- National Geographic
- Rolling Stone
In the next few months, district libraries will have digital kiosks to demonstrate e-books and e-magazines. Book-a-Librarian services are also available at branches should customers need more one-on-one support.
The campaign supports TPL’s strategic plan objective of growing a city of readers by a variety of means including building awareness of the availability of e-content.