US-based blurbIQ Inc., whose patent-pending interactive video advertising platform allows advertisers and publishers to use dynamic overlay to drive consumers to interact with their video messaging, today announced that SourceKnowledge, a Montreal-based online video company that reaches more than 26.2 million monthly users and serves over 100 million video streams a month in the USA and Canada, has begun to offer its advertising clients blurbIQ’s interactive video ad units.
blurbIQ adds an interactive media layer in video streams, inviting consumers to actively respond to deeper brand messaging that is sequenced with video advertising. From simple surveys to viewer-selected storylines to social rewards, consumers pay closer attention to brand messages and share the fun of their brand knowledge across social media while marketers optimize their campaigns by targeting the viewers who are most receptive to their brand message. The results are proving to be effective and cost efficient with some brands seeing increases in video completion rates as high as 81%, interaction rates of 38%, click through rates of 5.86% and up to an unparalleled 428% reduction in cost per acquisition in 30 day cross-platform campaigns.
“As brands increase their video ad presence online, they will want to measure the impact of their messages on audiences in increasingly sophisticated ways. blurbIQ does just this, in fun and compelling ways . Users enjoy and interact with the brands, and the ads ultimately deliver amazingly detailed metrics that advertisers need to accurately measure their ROI,” says Patrick Hopf, CEO and Co-Founder of SourceKnowledge.
When SourceKnowledge sells the interactive video capability, blurbIQ does the creative, analytics, and technology providing customized solutions to brands and ad agencies such as one that “recommends” products based on consumers answers to interactive questions. The blurbIQ interactive video ad platform is easily deployed across the digital marketing spectrum with any in-stream video ad launched in a video player, in banner or within social media, and on any device from desktop to tablet. Brands utilize blurbIQ’s QuickTime analytics dashboard to measure campaign performance, optimize campaigns and generate campaign reports or export data to their own ad platforms.
“SourceKnowledge Private Video Network’s adoption of the blurbIQ interactive video ad platform offers a more powerful video solution that utilizes gamification and interactive elements to drive consumers to engage with the video asset like never before. The technology allows consumers to be entertained, and clarifies for advertisers how viewer engagement with their video assets builds brand equity, and achieves brand lift, higher viewer completion rates and interaction rates,” says Scott Reese, CEO of blurbIQ Inc. “blurbIQ has the most relevant data set for advertisers to assess how to attribute value to their video ads based on how consumers understand and retain brand messaging.”