Drawing on its RSS expertise, Canadian tech start-up WellRead Inc. has accelerated development and recently launched a web-based platform that aims to simplify how readers can keep up with fast-moving traditional news and their own social media networks.
“Our solution is the next generation for Google Reader users now scrambling for the effective tools they need. Now is the time to switch,” explains Rob Darling, CEO and founder of WellRead, among this year’s leading tech startups.
“We are like Google Reader plus Google News and Google Alerts for your personalized sources. We offer the simplicity of an RRS reader enhanced with smarts, collaboration and sharing. It’s a better way to get news, from traditional channels as well as your social and professional networks, all in one place – more efficiently and with more user control than Google.”
The rise of social media and the Internet has made mountains of information available to everyone, he explains. “Yet the sheer volume of “news” (traditional and/or social) and the number of places we have to go to get it makes it nearly impossible to stay on top of everything.”
To help you with this, WellRead automatically brings together news from leading sources such as newspapers, magazines and broadcast networks and social content from Twitter, Facebook and other popular sites to identify what’s important to you, so you can read what really matters.
“We do this by looking at the relationships between all of your favourite sources and bring this personalized information together in a way that ensures you never miss what’s important.”
“On a personal level it’s a great tool, as well, in a corporate context, it can keep teams on the same page and feed in relevant news they need to know. In fact, we are seeing significant interest from companies seeking better information management tools and ways to keep individuals, teams, and entire organizations better informed as well as far more efficient.”
In January, WellRead which is based in the high tech hub of Waterloo, Ontario was among 11 of the most promising companies chosen by the 1,000 member technology association Communitech to join HYPERDRIVE, a $30-million-plus incubator program that provides enhanced mentorship, accelerated development, access to capital and other life cycle services needed by emerging leading-edge technology firms.