Toronto-based mobile payment company Digital Retail Apps is introducing a patent-pending, mobile self-payment system that allows a customer to perform secure, in-aisle shopping and self-checkout from anywhere within a brick and mortar store at the National Retail Federation Expo going on in New York. Designed to eliminate long lines and improve the in-store experience, SelfPay aims to change consumer behaviour by eliminating the cash register and payment terminal as a part of the checkout process.
Unlike NFC terminals or other associate-assisted mobile payment methods, SelfPay provides a retailer-unassisted payment method that can be performed from anywhere in-store. Shoppers are able to download the SelfPay app from the iTunes store onto their iOS device (but what if your customer is an Android user, or a WP user? Or doesn’t even have a smartphone?), add items to their in-app shopping cart and check out using a linked payment method. Retailers are able to verify each transaction as part of their everyday loss prevention initiatives through the use of the companion retailer purchase verification app Verify. One of the key benefits of SelfPay is to bring the convenience and ease of online shopping into the spontaneous and often impulse-based in?store environment. For shoppers it’s as easy as Scan. Pay. Go. For retailers it means easier sales, faster checkout times, satisfied customers and assurance that the sale was verified.
SelfPay is scheduled for commercial launch with two retail partners in Q2 of 2013 and is available for a live hands-on demo at booth C203 during the National Retail Federation’s (NRF) Big Show EXPO hours. The hands-on demo allows booth visitors to see for themselves how a SelfPay transaction works. Visitors may scan items from the DRA Pop Up Store inventory and may then complete the purchase and check out without any direct retailer assistance. The companion retailer purchase verification app Verify is also on display and can be demonstrated with each Pop Up Store mock purchase.