Secure digital media management company YANGAROO Inc. has announced the launch of the industry’s first fully automated Traffic Management System called “Reporter”, within its digital commercial distribution system. The new YANGAROO service now merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, increasing the likelihood that spots will air correctly. The first of its kind, The Traffic Management System “Reporter” streamlines communication between major agencies and buying services to broadcasters. The fully automated solution eliminates time-consuming manual processes of call outs to broadcasters and alleviates concerns of lost instructions or non-compliance.
“YANGAROO’s cloud based DMDS platform enables us to implement enhancements, both ‘ground breaking’ and routine, rapidly, enabling our clients to constantly improve their workflows,” said Gary Moss, President and CEO at YANGAROO. “The need for ‘Reporter’ is something that we have heard consistently and we are delighted to be first to market with the solution.”
“YANGAROO has an innovative and seamless solution with ‘Reporter’,” said Mike Aiello, SVP, Managing Director Shared Services at Horizon Media, the largest independent media buying service in the world. “We are always looking to provide our clients with efficient and flawless execution. ‘Reporter’ provides access to real-time reporting, confirmation that spots and instructions have been properly received and is an exciting new system we can offer our clients.”
“We quickly developed and introduced the service in response to a growing demand in the marketplace for a more automated approach to traffic reporting,” added Karen Dealy, President, Advertising Operations at YANGAROO. “‘Reporter’ reflects our commitment to innovation in the television advertising delivery marketplace.”