TELUS is giving Canadians in British Columbia, Alberta and Eastern Quebec something to “Tweet” about with a free Twitter app on its Optik TV service. The Twitter app is designed to provide Optik TV viewers with convenient access to Twitter features and content without missing a moment of their favourite TV show.
This must-have app introduces a whole new dimension to both TV watching and social media. Users are now able to Tweet what they’re watching with one click and even follow what others are saying about their favourite show through ‘TV Tweets’, creating an innovative, new social TV viewing experience.
“IPTV is the future of television, and with Optik TV the future is here at TELUS. We are committed to enabling a truly connected home, offering new ways for our Optik TV customers to stay connected with their friends while still enjoying television,” said David Fuller, TELUS Chief Marketing Officer. “TV apps are a great example of the power of Internet-enabled TV. This Twitter app brings social networking into the living room – it’s all about making TV viewing a social activity again, in an exciting new way.”
The app wraps around part of the perimeter of the television screen, allowing users to Tweet to their hearts’ content while simultaneously watching TV programming. Offered free as part of the Optik TV subscription, the Twitter app uses the standard Optik remote control, allowing customers to not only Tweet and view their Twitter feeds but also find other users to follow, view trending topics and Tweets about the show they are watching.
The Twitter app was developed by TELUS and ES3, a Canadian developer of iTV (interactive television) applications for the award-winning Microsoft Mediaroom platform upon which Optik TV is based.