Hotel marketers are well aware of how important a strong web presence is in the travel market. Many have great websites that tell their hotel’s story, let visitors view photos and multi-media, and book their dream stay. But today, 31% of leisure travelers and 56% of business travelers access the internet for travel information on mobile devices, so a strong web presence means more than just a website. It means a mobile-optimized hotel website.
When it comes to travel, more travelers are using browsers on their smartphones rather than apps. Almost twice as many travelers reported using a mobile website rather than apps when researching a holiday. Furthermore, most research begins with a search engine, and search engines, even on smartphones, return results in the form of web links rather than apps. It’s clear that consumers prefer mobile websites when it comes to travel.
With this in mind, VFM Leonardo’s VLabs product innovation team has officially launched a new and enhanced version of its VPowered Mobile Hotel Website. Included with VFM Leonardo’s VBrochure Ultra Premium merchandising system, the VPowered Mobile Hotel Website makes it easy for hotels to meet Smartphone users’ needs at every stage of travel with a seamless multi-media driven mobile hotel website.
- Give smartphone users all the information they need to find and contact the hotel.
- Ensure website visitors always have a seamless experience on smartphones.
- Showcase media – images, virtual tours, video – and let mobile consumers easily explore hotels on their smartphones.
- Enable bookings through smartphones by linking directly to a mobile booking engine.
- Promote special offers and motivate consumers to book.
- Manage using web-based media manager to make real-time updates.
For consumers browsing on a smartphone isn’t the same as browsing on a computer – screen sizes are smaller, devices browsers and platforms differ and input methods vary. That’s why the VPowered Mobile Hotel Website was created with advanced detection and display technology that ensures the user always gets the optimal experience for the device they’re using.
Experience the VPowered Mobile Hotel Website for by visiting Lancaster House from a Smartphone.
“Providing hotels with technology to better merchandise their hotels online is our focus. Mobile is definitely a growing market space and hotels that invest in a multi-media driven mobile website now will lead the pack. Our VPowered Mobile Hotel Website makes it easy for hotels to meet traveler demands on mobile devices before, during and after their stay,” said Paolo Boni, President and CEO, VFM Leonardo.