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19th March 2012

International Datacasting Unveils New Revenue Generation Solutions for Broadcasters at NAB 2012

International DatacastInternational Datacasting Corporation has announced the unveiling of several new solutions designed to boost revenue generation for the world’s premiere broadcasters at NAB 2012, being held in Las Vegas this April 16th through 19th.

At NAB 2012, IDC is bringing several revenue generating solutions to market that can greatly expand target audience reach for broadcasters, and provide advertisers with unparalleled targeted access to existing and new subscriber bases for those requiring distribution of real-time and file-based content for professional data, audio, video, and digital cinema applications.

IDC will launch an advanced solution that allows Direct to Home (DTH) satellite operators to deliver their existing content to a largely untapped subscriber base, TV audiences within various types of residential and commercial clustered communities, including multi-dwelling units (MDUs), gated communities, and hotels. This integrated platform enables linear content to be distributed cost-effectively over Ethernet, and enables lucrative new services, including Video on Demand (VOD), to be offered to subscribers.

IDC will also launch an integrated local ad insertion platform that enables television broadcasters delivering content to dramatically increase advertising revenues by inserting regional or local commercials at the edge of the network. This sophisticated new platform provides unparalleled accuracy for connecting advertising content with the intended target audience.

“Over the past 25 years, IDC has pioneered several key broadcast technologies, including HD, DVB and 3D live events within core new markets such as digital cinema,” stated Frederick Godard, IDC President and CEO. “Now, more than ever, we are focused on launching innovative, integrated platforms that assist our customers in generating significant new revenue streams from their businesses in both existing and evolving markets.”

Aimed at radio network operators looking to protect existing revenue streams, IDC will also unveil an expanded portfolio of proven STAR Pro Audio satellite receivers. The highly reliable cost-effective STAR audio receivers, which feature the latest open standard modulation and audio compression technologies, offer the ideal replacement platform for existing ABR networks that are nearing end of life, as well as offering state-of-the-art performance for new network builds.

Learn why the world’s premiere broadcasters rely on IDC to ensure managed, uninterrupted delivery of valuable entertainment, news and advertising content for enhanced revenue generation. Find out more about IDC’s latest products and solutions for radio, television, digital cinema and data networks at NAB 2012 Booth SU-2608.

This entry was posted on Monday, March 19th, 2012 at 11:26 am and is filed under Business News, Digital Products, Events, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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