On March 9, The Toronto Tempest, Canada’s first independent politics and culture tablet magazine will launch. While major publications like The New Yorker, Wired, and Vanity Fair have innovated successfully in the tablet space, The Tempest will be this country’s first politics and culture tablet magazine.
“The Tempest is a natural development in the magazine world,” says co-editor James Burrows. “Until the tablet, the costs of launching an independent magazine were prohibitive. We expect to be the first of many new, young, and interesting magazines that take advantage of this space. Because we’re exclusively digital, The Tempest will feature the same high quality design consumers expect from print magazines but will also include interactive content, audio materials, and videos.”
According to Burrows, “This city doesn’t need another magazine or newspaper covering City Hall. In every issue we will publish insights into how the city’s daily life actually works. A magazine for the Occupy generation, we ask what this moment demands in terms of its politics, its journalism, its music, its art, and its humour. Our focus is the city, but readers from around the world will appreciate our perspective.”
Every publication will soon need a tablet version. As the first tablet-only magazine in Canada, The Tempest will target discerning readers in Toronto and across the country. With the numbers of tablets growing exponentially, The Tempest will be well positioned to reach tech-savvy, young, and influential readers.
The Tempest will be published bi-monthly and will be available through the Apple App store and the Google Marketplace. In April The Tempest will be available on smartphones.