8th February 2012

Something New With Telus Optik

telusTELUS has announced a few new innovations that will continue to transform the way customers enjoy Optik TV. First, Cisco and TELUS announced that TELUS has deployed key components of the Cisco Videoscape™ platform in order to extend its successful Optik TV services to mobile devices through its ‘Optik on the go‘ offering.

Cisco Videoscape is a comprehensive TV platform allowing service providers and media companies to extend content across devices and networks to create a new, truly immersive home and mobile television experience. Videoscape utilizes the cloud, network, and client devices together to deliver new, high-quality video experiences over the Internet.

Through the use of Cisco Videoscape, TELUS is differentiating its consumer video experience in an increasingly competitive market, while simultaneously extending opportunities for revenue generation to its growing customer base of Optik services subscribers and TELUS wireless subscribers in Alberta and British Columbia.

“Our vision for Optik on the go is to offer customers a simple, straightforward way to view Optik TV content across any number of mobile screens or devices,” said David Fuller, chief marketing officer, TELUS. “With Cisco Videoscape we can now mobile-enable content and offer customers an innovative, world-class TV experience — at home and on the go.”

With Videoscape, TELUS will offer Optik customers in Alberta and British Columbia a unique TV experience, allowing them to take their TV service with them on the go. TELUS has employed Cisco’s technology and service delivery expertise in managing synergies between the cloud, network and client devices, to launch a fully hosted video content management platform to increase service velocity. Optik on the go allows users to start, pause, rewind and fast forward their shows just like they do at home.

“Service providers like TELUS are well-positioned to do for the TV experience what the mobile Internet did for the cellphone — allow anywhere, anytime access,” said Pankaj Patel, senior vice president, Engineering and general manager, Cisco Service Provider Business. “Today’s consumers want a personalized video experience, regardless of location or device. With Cisco Videoscape technology powering ‘Optik on the go’, TELUS further enhances their premium video customer experience.”

“At TELUS, we’re listening to our customers and introducing more fun, flexibility and mobility to their Optik TV experience,” said Joe Natale, Chief Commercial Officer, TELUS. “Optik TV for Xbox 360 and Optik on the go are two more examples of fun and innovative services that make it clear Optik TV is not your average TV service. It’s exciting for us at TELUS to bring this kind of innovation to life for our customers. Stay tuned, we are committed to bringing a steady stream of cool, leading edge ideas to Optik TV.”

With Optik TV, TELUS customers can use their Xbox 360 as their digital television box. Now, with the addition of an Xbox 360 Kinect sensor, users can employ a range of voice commands and hand gestures to control their television. This means Optik TV customers can change channels up or down, mute or unmute the volume, and pause, replay, and fast forward without the remote control.

Additionally, Optik on the go offers TV On Demand shows and movies from Super Channel, Hollywood Suite, Family Channel, Disney XD, Disney Jr, and Baby TV in English, French and Mandarin. The content library will continue to grow throughout 2012 and beyond as new shows and movies will be added constantly.

Optik on the go is a free application. There is no additional charge for Optik TV customers to watch select TV On Demand shows and movies from channels they already subscribe to. Tablet and smartphone users can enjoy the service without incurring data charges by using Wi-Fi to connect to the Internet. When connecting via a mobile network, data usage charges would apply.

 

This entry was posted on Wednesday, February 8th, 2012 at 5:13 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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