Bell Media Digital celebrates the warmth and joy of the holiday season by bringing jolly ol’ St. Nick to life for children with an amazingly authentic, free, personalized video message from Magic Santa. The enchantment begins on November 20th when, for the fourth year in a row, parents and caregivers can quickly and easily enter information into the simple user interface to create and personalize a charming holiday message that magically includes a child’s name, photo and home town or province.
In the new and updated, high-quality video, children can watch as Santa personally greets them and asks his magic machine to show him whether each child has been naughty or nice. Families can customize the video to include a toy the child wants, photo and home town. New this year, Santa also mentions something the child achieved in the past year and ends with a challenge for the upcoming year. The video concludes with Santa adding an ornament with the child’s photo to his tree.
“The feedback we get from Magic Santa each year is incredibly moving. This is becoming a delightful holiday tradition that really touches the lives of so many children,” said Michele Ferrari, Director of English Portal Content and Business Strategy, Sympatico.ca. “With a brand-new video, increased name database and new, tongue-in-cheek, grown-up version, we’re looking forward to spreading cheer to even more Canadians this year.”
Magic Santa is a multi platform experience that can be created, viewed and shared online, through the Magic Santa iPhone app, or through a mobile-optimized site specifically for smartphones. Once a video is created, it can be accessed online whenever users wish, forwarded on as many times they like, and shared on popular social networking sites.
The grown up version of the video message has the needle pointing to naughty instead of nice, and allows the creator of the video to poke fun at family, colleagues and friends. Both the children’s and grown up versions of Magic Santa are available in French at Pere Noel Magique.