Along with the launch of its fall programming season, Teletoon has officially unveiled its newly-refreshed branding for the network’s English and French daytime properties. The new, wilder branding reflects the network’s tagline: “Teletoon: It’s Unreal” as well as the network’s brand essence: “Anything is possible.”
“Teletoon is a brand with unexpected characteristics – it’s funny, surprising, playful and – like kids – a little bit mischievous. With this refresh, we want to better unify and re-establish the brand as a whole – and that’s exactly what we’ve done,” said Russell Ward, Vice President, Marketing, Teletoon Canada Inc. “We’ve incorporated the brand essence and personality in the logo itself, giving it infinite possibilities to take on different shapes, textures, materials, characteristics and much more. In our world, everything begins and ends with Teletoon.”
The refreshed look takes on the characteristics of the network’s programming and overall attitude that reflects the fun, unexpected and imaginative spirit of Teletoon and its viewers. The updated Teletoon logo embodies the network’s tagline and brand essence with bold new animations, effects and colours, while maintaining its recognizable yellow colour. The new branding can be seen across Teletoon’s on-air and online platforms, including on-air promos and on-screen IDs and across teletoon.com.
In support and celebration of the Teletoon brand refresh, the network has planned a series of unreal surprises taking place at random locations that will surprise and delight unsuspecting fans while promoting the brand. The first such endeavor is the ongoing, Teletoon-branded, Unreal Ice Cream Truck that has been showing up unexpectedly all around Toronto and the Greater Toronto Area with brand ambassadors surprising fans with delicious treats. Other such surprises will be taking place in mystery locations in the coming months.