Mobile local search and advertising service Poynt Corporation has released a new version of their award-winning local search application Poynt on the BlackBerry® Playbook™ tablet for use in Germany, France, Spain and Italy in their respective languages.
North American and United Kingdom Playbook tablet users now have access to the Events search vertical allowing them to search for concerts, sporting events, festivals, and other local events and venues. Users can search by location, date, category or performer and have access to detailed event information, including turn-by-turn directions, performance details, venue details, event websites and images, without leaving the app. The up-to-the-minute content is provided by a Poynt content partner, Eventful, the leading digital media company connecting 20 million consumers to local events. Users can add events to their device calendar or send details to friends via email, Facebook or Twitter.
‘Search from here’—one of the more popular functionalities of the existing version of the App—has also been added. The feature allows users to fully plan their days or their evenings by making a search listing their location in order to find additional business, movie, restaurant and event listings nearby. For example, this allows users to plan a complete evening out by choosing a restaurant and making dinner reservations and then finding a movie theatre in the area, booking movie tickets and getting directions all without exiting the app. This functionality makes Poynt a truly valuable personal assistant tool when planning your day.
Playbook tablet users in Europe and North America can integrate Poynt across their devices by pairing their BlackBerry PlayBook tablet with their BlackBerry smartphone. Pairing allows users to take advantage of the larger user interface offered by the BlackBerry PlayBook while still taking full advantage of the features available through their BlackBerry smartphone.
“The BlackBerry PlayBook tablet offers a very user-friendly interface and allows us to showcase the wealth of events data and multimedia available. Providing users in Europe with the ability to use Poynt for the PlayBook tablet in their native languages is important to us as we recognize the value of local content,” stated Andrew Osis, president and CEO of Poynt Corp. “We anticipate that continued growth in feature sets and geographies will translate into continued revenue growth for Poynt Corp.”
“With richer data sets and verticals comes increased usage of the App – both in frequency and length of time. We continue to see an increased number of searches per user as we expand the features and functionality within Poynt. This, in turn, translates into increased advertising revenue.”
Poynt is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations, all without leaving the App.
Poynt revenue is driven by providing contextual and relevant advertising to users through searches, local queries, page views, and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on BlackBerry® smartphones, BlackBerry Playbook™ tablet, iPhone, iPad and iPod Touch, Android, Windows Phone 7 and Nokia devices from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.