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  • Thinware Media Launches Cloud-based Asset Management

2nd August 2011

Thinware Media Launches Cloud-based Asset Management

studioCAPVancouver’s Thinware Media Ltd (Thinware) has officially launched StudioCAP (CAP=Computer Aided Production), a completely new workflow automation and asset management solution for animation studios. This new cloud-based system enables studios to more efficiently store, track, and move 2D and 3D CGI (computer generated image) assets through the creation process without having to install and manage a costly IT infrastructure to do so.  StudioCAP is available immediately for site evaluation and trial.

The StudioCAP process was developed in a real-world production environment by Mark Rocchio, CEO of Thinware Media, while creating thousands of hours of high-quality animation projects. StudioCAP eliminates and/or automates many expensive and time consuming manual processes, improves control of digital assets, and features built-in project planning and budgeting.  Once created, studios can search for assets, reuse them as production sees fit, or re-purpose them for marketing, merchandizing, and other revenue streams.

StudioCAP combines asset management with a number of project management and communication features to move assets more efficiently through the creative process. Studios can assign user roles and staffing levels, send messages about asset status, set tasks, automate tasks such as rendering, and define milestones, timelines and deliverables. StudioCAP can also manage project budgets and tie asset creation to asset costs with insightful reports. Collectively, these features simplify asset creation and the management of highly complex productions.

As a completely Web-based solution, StudioCAP is HTML 5 compliant, supports many mobile devices, and does not require studios to install software or procure, configure, and manage hardware. Unlike other asset management solutions on the market, StudioCAP is billed like a utility, so studios only pay for what they use—with introductory prices starting as low as $145.00 per-user, per month. This unique combination makes it easier and more flexible for studios to get started, and far more cost-effective to maintain.

“We developed StudioCAP because there was no other asset management system on the market capable of helping us produce animations faster and more cost effectively,” said Mark Rocchio, CEO of Thinware Media. “Most asset management systems are either too complicated, too lacking in features, or require some sort of costly infrastructure set-up. StudioCAP addresses all of those issues with a feature-rich system that is flexible, simple to set up and use, and more competitively priced to operate than other asset management products available now,” added Rocchio.

This entry was posted on Tuesday, August 2nd, 2011 at 6:30 am and is filed under Animation, Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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