7th July 2011

TVO Expands Digital Offerings

TVOTVO, Ontario’s public educational media organization is pleased to announce an exciting new partnership with Polar Mobile that will make TVO’s flagship current affairs program The Agenda with Steve Paikin available on mobile apps for BlackBerry® smartphones; Apple iPhones; Android and Windows Mobile smartphones. Polar Mobile

The development of TVO’s cross device apps offerings is part of TVO’s aggressive digital strategy designed to make its educational content available to more people, anywhere at anytime.

“Our new partnership with Polar Mobile is allowing us to further the reach of our educational content,” says CEO Lisa de Wilde. “We’re excited to be able to use digital media to bring The Agenda with Steve Paikin to a new audience.”

“A strong mobile strategy is key for any media brand to be successful, and we are very pleased TVO has decided to use Polar’s SMART™ Platform as an integral piece of their strategy,” said Kunal Gupta, Chief Executive Officer, Polar Mobile.

The Agenda with Steve Paikin mobile app will give users access to episodes of The Agenda with Steve Paikin; all of The Agenda with Steve Paikin’s blogs; YouTube videos of the program; and all Twitter feeds related to The Agenda with Steve Paikin. The app will also include TVO’s live broadcast TV schedule.

The app will launch in late summer as part of TVO’s Your Vote 2011 suite of multi-platform resources that are helping Ontarians engage in the issues that are shaping the debate in the lead up to the Ontario election in October.

TVO is a trusted source for multi-platform content, and has recently launched two new mobile apps that teach children math on BlackBerry® smartphones, Polka Dot Shorts and Flower Frenzy; and its first app for BlackBerry PlayBook, My Canada, a fun and engaging app that teaches children about Canadian geography. This follows last year’s launch of Melvin’s Marvelous Words, TVO’s early learning iPhone app.

This entry was posted on Thursday, July 7th, 2011 at 11:15 am and is filed under Business News, Digital Products, National News, New Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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