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  • Kobo Launches 10 Million Dollar Reading Initiative

25th May 2011

Kobo Launches 10 Million Dollar Reading Initiative

koboeReading leader Kobo invites you and its over 3.6 million readers to participate in a new $10 million fund designed to inspire readers of all ages to read more and make a difference in their community. For every 10 million minutes read with Kobo up to one trillion minutes, Kobo will support an initiative suggested by Kobo customers to bring eReading to schools and communities in need.

“At Kobo we believe in the power of reading. Today, the average person spends five times more time watching TV than reading, schools continue to be underfunded and libraries are disappearing. We have an opportunity to change that with Read On,” said Michael Serbinis, CEO, Kobo. “At a time when technology is taking the printed word through an evolution, we are starting a revolution – a reading revolution.”

Kobo has created the One Trillion Minute Challenge to inspire people to make reading a bigger part of their lives, and make a difference in their local community. Every minute read with Kobo counts towards achieving this epic challenge and funding eReading programs in schools and community organizations.

Readers can get started with Read On today by signing up online and then:

  • Name your cause: A school, or community organization dedicated to learning
  • Start reading with Kobo: Every minute read counts
  • Track progress: Using Kobo’s innovative social platform Reading Life
  • Tell friends: Use Facebook, Twitter, Reading Life, blogs and podiums at schools and community centers to spread the word, and help make a difference
  • Check the one trillion minute counter which will be updated in real-time

For every 10 million minutes read, Kobo will make a contribution of eReading valued between $1,000 and $20,000 to a recipient chosen through the Read On program. Recipients will receive Read On kits including eReaders, eBooks and the materials needed to start digital reading programs in their community. Kobo is contributing the first million dollars and will work to enlist additional partners inspired by this innovative new program.

“With Read On, our goal is to bring reading to more people in more places, inspiring people to read more and make a difference in their schools and communities. Over 500 years ago, it took only one person and a printing press to start a revolution. Imagine what we could accomplish today if we just Read On,” said Michael Serbinis, CEO, Kobo.

This entry was posted on Wednesday, May 25th, 2011 at 10:42 am and is filed under Business News, fundraisers, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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