Digital Journal has reported a strong response to its updated content assignment and tracking technology, launched earlier this month across the Digital Journal media network. The technology allows Digital Journal to effectively manage and measure content assignments among its global group of freelance writers and bloggers, known as Digital Journalists.
“In a traditional newsroom, you have editors who work with teams of journalists to assign content and map out the content flow for the day,” said Digital Journal CEO, Chris Hogg. “But if you work with thousands of freelancers and bloggers, managing that workflow is far more difficult. Our Assignments technology improves the efficiency of a virtual newsroom and assists in executing on virtually any content goal.”
Digital Journal Assignments are editor-created content assignments that are pushed out to a network of Digital Journalists who file stories and complete assignments based on particular geography, content verticals or trending topics. Assignments can range from editorial to photographic to video. Digital Journalists who fulfill Assignments before their deadline are paid a bonus for their work, and Assignments can scale from individual to group reports around particular subjects.
“We offer performance incentives where there weren’t any before,” said Hogg. “When you have thousands of contributors who work around the clock to publish a wide range of content, it becomes challenging to manage editorial and you can lose focus pretty quickly. Our Assignments technology allows us to focus on a single editorial strategy, it lets us grow in specific verticals, and it rewards contributors for their hard work.”
Digital Journal is currently using its Assignments technology across the Digital Journal media network in 17 different news verticals ranging from business to entertainment and lifestyle. In the week since the product launched, the company has received widespread acclaim from other publishers and media networks who have also expressed an interest in working with Digital Journal to leverage the technology and contributor base to fulfill a wide range of content goals.
“Digital Journal can execute on virtually any content strategy, with a large team of very talented Digital Journalists available to report and cover particular content Assignments,” said Hogg. “We look forward to expanding our reach and working with others, while at the same time providing more opportunity for our Digital Journalists.”