Canadian eReader device platform Kobo has announced that the Kobo Wireless eReader is now available in Best Buy stores throughout the United States as well as in the American Best Buy online store. Now customers can visit any U.S. Best Buy location to get hands-on experience with the affordable, Kobo Wireless eReader as well as access to over 2.3 million eBooks, Newspapers and Magazines in the robust Kobo store. Starting today through May 14, 2011, U.S. Best Buy locations are offering the Onyx Kobo Wireless eReader in stores and online for the special discounted price of $99.99 in celebration of Mother’s Day. At the end of this promotion, Best Buy will resume selling the Kobo Wireless eReader for $129.99.
The Kobo Wireless eReader comes pre-loaded with 100 free eBooks, so purchasers can read right out of the box. Users can easily shop the Kobo store that offers over 2.3 million titles including today’s newest releases and bestsellers, newspapers and magazines – plus a selection of over 1 million free titles. Delivering open standards versatility (supporting ePUB, PDF and Adobe DRM), customers can also borrow eBooks from their local libraries and read them for free on the Kobo Wireless eReader.
The compact, lightweight, and simple-to-use Kobo Wireless eReader features an eInk screen that reads like print on paper and is easily customizable with a selection of font sizes and font styles. Perfect for reading on-the-go, Kobo’s Wireless eReader holds up to 1,000 eBooks and has a SD expansion slot that can increase capacity to hold up to 10,000 eBooks. Featuring a modern, clean design, with easy-to-use navigation and a unique soft quilted back, the Kobo Wireless eReader provides an intuitive user experience with access to a rich assortment of the latest content with just the press of a button.
To provide additional flexibility, free eReading applications are available online for most smartphones, desktops, laptops and tablets, and come pre-loaded on the recently released BlackBerry PlayBook. This multi-platform approach to reading freedom championed by Kobo offers consumers the ability to read across multiple devices while building a lifetime eReading library, available from anywhere, with Kobo.
“We’ve seen great success working with Best Buy in Canada and look forward to being available in-store in the U.S. with the Mother’s Day special,” said Todd Humphrey, vice president of business development, Kobo. “Having Kobo’s Wireless eReader in Best Buy stores throughout the United States and online provides the eReading public with more purchasing options and allows shoppers to compare our eReader to the competition to see the value and versatility we bring to the table. Best Buy is the ultimate electronic shopping destination, offering knowledgeable product experts and a low price guarantee.”
Kobo is changing eReading with Kobo Reading Life, an industry-first social experience that lets passionate readers, discover, track and share their love of reading. With Reading Life, Kobo users can connect with friends or book clubs and discuss their favorite books on Facebook. Statistics help users track their Reading Life, and earn awards – just for spending time reading.