Building on the wildly successful voter engagement game Mayor Munch, Onestop Media Group has launched Ballot Blitz – an online game starring animated versions of Canada’s top five party leaders: Stephen Harper, Michael Ignatieff, Jack Layton, Gilles Duceppe and Elizabeth May.
Ballot Blitz is accessible online through Onestop’s consumer site and is promoted nationally to the millions of people viewing Onestop’s portfolio of Digital Out-of-Home Networks across the country. Registration is required in order to play the game.
Ballot Blitz features Live poll results based on the animated candidates’ popularity. Playonestop.com will also feature a series of fun election-specific polls and content. Over the next few weeks, Onestop will be using its digital media channels, PlayOnestop.com, Twitter, and Facebook, to promote several creative polls as an alternative to the dozens of scientific polls and ‘more-serious’ election media.
“History shows youth engagement leads to next generation voters. As a Canadian company immersed in the digital landscape, we have the mandate and social responsibility to do just that… help the communities in which we operate engage youth in this federal election in a fun fashion relevant to their generation,” says Michael Girgis, President and CEO, Onestop Media Group.
The digital and interactive campaign largely targets what is recognized as an untapped voting community of 18 – 34 year olds. As an incentive, Ballot Blitz players are eligible to win an Apple MacBook. The contest closes Friday, April 29th at 5:01pm.