I am always happy to find new Canadian companies who offer a service that might make my job of news gathering a little bit easier, and this company does just that. Victoria-based newsroom content delivery service SendtoNews Video Inc. has launched its next generation, cloud-based multi-media distribution service that enables customers to extend the reach of their broadcast quality video content. Founded in 2008 by news veteran Keith Wells, the privately-held SendtoNews service gives every level of content creator immediate and simultaneous access to North American newsrooms from anywhere in the world, as evidenced by current customers, including this news site, and the BC RCMP, the BC Government, Canadian universities, hockey leagues (ECHL and AHL), Rugby Canada, Swimming Canada, the International Triathlon Union.
“Using SendtoNews, we get our video into the hands of the media almost instantly and, more importantly, simultaneously. We have received some extremely positive feedback from newsrooms across Canada” said Inspector Tim Shields, Head of Media Relations for the Royal Canadian Mounted Police in British Columbia.
STN provides a unique business-to-business distribution service for all types of digital content, including high-definition video, photos, text and audio. The platform is powered by high speed file transfer technology that enables file uploads up to 75 times faster than HTTP or FTP protocols. In addition to these services, users can set up personalized news feeds as well as follow companies or representatives, as well as choose to see content from particular countries, provinces, and cities. As I’m only interested in the Canadian digital media industry, I don’t get “foreign” news mixed in with the Canadian news like I do on other press release sites. This makes me very happy. If you are a Canadian company, you should at the very least look into using SendToNews to get your news circulated.
This national rollout of its latest technology follows STN’s success powering the state-of-the-art media distribution system for the British Columbia International Media Centre (BCMC) during the Vancouver 2010 Olympics. More than 1,450 news reporters used STN’s service at the BCMC during the games.
“The 2010 Olympic and Paralympic Winter Games showcased British Columbia to the world,” says Ida Chong, Minister of Science and Universities. “It is fantastic to watch our technology companies benefit from the spotlight that was placed on BC.”
“Catering to the demands of HD video distribution for Vancouver 2010 literally put our technology to the Olympic test,” said SendtoNews Executive Chairman, Art Aylesworth. “We built up to, and are continuing, this success by providing next generation news distribution services for numerous high-profile clients such as the BC RCMP and various professional sports organizations.”
In today’s media marketplace, television continues to be the most popular source of news. At the same time, rapid growth is occurring in demand for video footage to support new media, Internet and wireless applications, while budget and staffing issues make it increasingly difficult for media outlets to send staff to cover every event.
STN offers free accounts for both content uploaders and newsrooms and a pay-for-performance news distribution model that is entirely unique in the industry, offering a conduit between content creators and newsrooms/assignment editors looking for high quality, newsworthy content to use as part of daily programming. SendtoNews offers its clients the opportunity to share their stories (including one or more HD videos, high resolution photos, audio files, etc.) directly with print, television, radio and online newsrooms by uploading them to the Company’s cloud-based news story management platform. SendtoNews then automatically optimizes the stories for fast preview and easy use by news editors and tracks usage so clients can monitor their local, national and international media coverage. For more information or to open a fee account go to their website or call toll free 855-590-1991. SendtoNews also offers a Mobile Version and is active on Twitter and Facebook.