30th September 2010

Conversation Starters and A Birthday For Blocks

RandomHouseRandom House of Canada is pleased to announce its move into the mobile screen space with a first-of-its-kind app based on interesting and fun facts from new and bestselling books from Random House of Canada and McClelland & Stewart.

Conversation Starters is a first in the book publishing industry, an insightful collection of fun and interesting facts from new & bestselling books presented in an easy-to-use Did You Know format. Created for both the iPAD and iPhone/iPod touch, this free application has a leading edge mobile user experience and design technology with a personality of its own, engaging users both 1:1 with the app and 1:many when users of the app take what they have learned and share with others to spark conversation.Conversation Starters

Conversation Starters allows people to boost their knowledge and keep the conversation flowing, and to share facts and tidbits with friends through email, Facebook and Twitter. Users can also read an expanded selection from each book with just one click, and to keep reading, they can easily connect to online retailers.

“This is just the beginning of our foray into the rapidly growing mobile space” says Lisa Charters, SVP, Director, Digital for Random House of Canada who oversaw development of the app. “We want to reach and engage with readers, providing them content from our books on the go and in an interactive fun way. We set out to build a unique app that people would keep coming back to on a regular basis. Conversation Starters is also another way we can help readers find the next right book for them and to help spread the word of mouth about our authors and their books.”

Deborah Hall, Managing Director at Web2Mobile, who worked with Random House of Canada on the development of the app commented, “Conversation Starters combines the best in breed digital content with a robust and innovative technology platform created by Web2Mobile. Our team is really proud of this project design and immersive digital experience unique for both the iPhone/iPod and IPAD platforms.”

Along with the launch of this app, Random House of Canada has optimized key content areas of the Booklounge.ca site for small mobile screens – the highest trafficked pages on the site such as bestsellers, new releases, and books in the news can now be found here http://m.booklounge.ca.

Mega BrandsThe iconic Mega Bloks® system, beloved by parents and children around the world, turns 25 and to mark this milestone, MEGA Brands is launching its biggest promotion and giving North American families the chance to win $25,000 towards their children’s future.

“We want to celebrate Mega Bloks®’ 25th birthday by giving back to the families who have helped us become the world leader in preschool construction toys,” said Stephane Boulay, Marketing Director at MEGA Brands. “We are thrilled to provide families with the chance to win $25,000 towards their children’s future, one of 25 Mega Bloks® prize packs valued at $500 each, as well as offering them $5 off their next Mega Bloks® purchase, which is all available in over 700 thousand 80-piece Mega Bloks® bags throughout North America.”MegaBlocks 25

From October 1 to November 30, 2010, North American families can participate in Mega Bloks®’ birthday contest through two possibilities: in-store and online. At all major retailers in North America, participants can simply purchase the award-winning 80-piece Mega Bloks® bag and peel off their in-pack peel off contest card to instantly get the chance to win the grand prize of $25,000 for their children’s future or one of 25 Mega Bloks® prize packs valued at $500. Participants also have another chance to win one of 25 Mega Bloks® prize packs valued each at $500 by going online and registering at www.megabloks.com/25.

The 25th birthday promotion is one of the many marketing initiatives supporting Mega Bloks®’s 25th Birthday. The company is also celebrating this occasion through retail events at Toys “R” Us throughout North America, a Mega Bloks® 25th Birthday feature shop in Toys “R” Us Canada, and a new and exciting Mega Bloks® iPhone and iPad application for preschoolers ages two to five.

This entry was posted on Thursday, September 30th, 2010 at 11:44 am and is filed under Business News, Contests, Digital Products, Mobile, National News, New Releases, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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