Toronto – The Entertainment Software Association of Canada (ESAC) today released their annual Essential Facts book about the Canadian computer and video game industry. As part of the ESAC’s ongoing efforts to better understand Canadian gamers, the 2009 survey reveals interesting demographic facts about today’s gamers and their gaming habits. New to the 2009 edition, the survey also has a special section on the emergence of wellness gaming and the continued success of entertainment software titles designed in part to challenge the user’s mental or physical abilities.
“Canadians across all demographics are embracing entertainment software,” said Danielle LaBossiere Parr, Executive Director of the ESAC. “A wider variety of genres and titles are continuing to broaden the traditional definition of ‘a gamer’. Gamers are also using video games in new ways – to stay sharp, to socialize with their friends and even to help stay active.”
The 2009 Essential Facts about the Canadian Computer and Video Game Industry reveals:
– 35.8 is the average age of a Canadian gamer;
– 90% of kids aged 6-12 have played a video game in the past 4 weeks;
– 84% of parent gamers aged 18-34 play video games with their child;
– 48% of Canadian households have at least one video game console such as an Xbox 360, Wii or Playstation
– 96% of Canadian households own a computer
– Widening the video game market: 33% of all wellness gamers said a wellness entertainment software title such as Wii Fit or Nintendo DS Brain Age was the first video game they ever bought
Additional information in the report includes the use of ESRB ratings, how families play games together , year-to-date charts of the top selling video and PC games, as well as brand new statistics on the emergence of wellness gaming and its popularity among Canadian gamers. This genre of gaming has not only been embraced by Canadian households, but also by educational institutions, retirement communities, and in the health sector as well.
The research was collected through a comprehensive Internet survey using NPD Group’s Online Consumer Panel. Data was obtained from over 3,500 Canadians nation-wide who were identified as having played a video game at least once in the past 4 weeks.