Toronto – Whether pushing the envelope, or hoping to be named in one, digital media content developers across the country can now enter the 2009 Canadian New Media Awards competition.This year, the Canadian New Media Awards will take place during nextMEDIA, the new media and interactive content conference to be held in Toronto, November 30 – December 1, 2009.
“The Canadian New Media Awards have always reflected new trends in digital media,” said Mark Greenspan, Executive Producer of nextMEDIA. “And we feel that this year’s categories will reveal the very best the Canadian digital media industry has to offer, presenting Canada as a global leader in digital innovation.”
Companies and individuals across Canada can submit the names of friends, colleagues or themselves for recognition of outstanding achievements in the design, development or implementation of new media projects. A call for entries to the 2009 Canadian New Media Awards (CNMA) competition has been issued, and updated and re-energized categories for the competition have been unveiled by the event organizers.
Submissions to CNMA will be accepted online on the nextMEDIA website until October 2, 2009, with an early bird rate of $125 + GST per entry granted to those submitted prior to September 18, 2009 (Regular rate of $175 + GST for the final deadline of October 2, 2009). Full information about Award Eligibility can also be found on the CNMA web site. Among the sponsors of this year’s event, Deloitte will sponsor the Company of the Year Award, with Bell Broadcast and New Media Fund sponsoring the Best Cross Platform Project Award.
2009 Canadian New Media Awards Categories:
Best Cross-Platform Project
Excellence in interactive enhancement of a television property on digital platforms. Eligible projects could include games, websites and/or mobile applications associated with a television program.
Best Online Video Portal
An online video portal that distributes video content via the internet or mobile. Videos can be any length and any genre, and may include music videos, movies, news clips, videos, and full-length TV shows. Portals will be judged according to value of content for the audience, brand distinction, functionality and enhanced features such as social networking tools.
Best Kids’ Interactive
Excellence in the development of interactive platforms for both entertaining and informing children aged 10 and under. Entries include online video, websites, cross-platform media, and products with a digital environment.
Best In Canadian Culture, Interactive
Interactive property which helps diverse Canadian communities share their stories and cultural collections, from national, provincial, municipal to local, with new and growing international audiences. Must add visibility to Canada’s cultural experiences through an online exploration of our heritage and culture.
Best In Mobile Marketing
Brand, agency or campaign who has demonstrated innovation and exceptional execution in mobile marketing. Entrees will be judged according to potential to influence consumer perception or purchasing habits.
Best Mobile Application
Any application that delivers services to a mobile phone. This application demonstrates excellent functionality, innovation, audience reach and frequency, and demonstrates excellence in the use of the mobile medium.
Best Location Based Service
Any mobile website, application or experience that obtains a geographical location to provide enhanced services and experiences. These services may include navigation and mapping (your nearest restaurant or gas station), weather services, traffic updates, mobile commerce (location based advertising) or highlight points of interest (health, work or personal).
Most Innovative Online Game
Includes online games created by Canadian developers for any market or audience. Entries may include games built for single and multi-player environments.
Best Use Of Social Media
Demonstrates excellent use of social media for business, arts and community or non for profit organizations.
Best In Interactive Marketing
Excellence in the creation, delivery and execution of interactive advertising campaigns. Including but not limited to video, websites, banners, pop-ups, microsites, email, digital out of home, and rich media. Entries will be judged according to level of user engagement and awareness.
Best Branded Entertainment
Demonstration of content that uniquely positions a brand, product or service within the context of a digital entertainment property.
Brand Of The Year
Brand that has leveraged digital media to promote, enhance products and engage audiences/consumers.
Hottest New Digital Kid On The Block
Startup digital media property that demonstrates innovation, original concept or content, user engagement. Open, but not limited to blogs, portals, videos, social networking groups, twitter accounts, mobile applications and games (anywhere where digital eyeballs hang out). Must have been launched no earlier than July 1, 2008.
Promising New Company Of The Year
They have a vision, a two-year game-plan, a team of enthusiastic stars and a regulation-sized pool table. Now all they have to do is rise above the fray and make their mark. Award for the “up and coming” company of 2009. Must have started operations no earlier than July 1, 2008.
Company Of The Year
Ground breaking Canadian new media company. Start-up or established, same category- the winning company will have taken digital media to the next level. Must make a minimum of $2 million in revenues.