Vancouver – A new brand monitoring application will help companies mine Twitter for brand ‘buzz’, automatically scanning for positive or negative sentiment and transforming the constant stream of buzz into actionable business intelligence, software maker ResponseTek announced today.
ResponseTek’s Media Aggregator, launched this week as part of the Summer 09 release of ResponseTek:CEM, the company’s flagship customer experience management software platform, helps businesses benefit from the enormous output of consumer-generated content from social media phenomenon Twitter through a single, integrated software platform that combines media mining, reporting, analytics and action management.
“We know a lot of companies are struggling to wrap their heads around the sheer volume of information coming out of Twitter, blogs and non-traditional news media, but at the same time need to track and understand how their brands are being covered and discussed by media and consumers,” said Gord Elder, product group director at ResponseTek. “We extended our enterprise customer intelligence platform to the world of the web and social media; businesses can now stay on top of tweets, blog posts, news and other content that’s actually relevant in business.”
Twitter is just one of the feeds monitored by Media Aggregator, which also allows businesses to mine brand and keyword mentions from mainstream and specialty news networks, blogs and the web.
ResponseTek’s advanced text mining and sentiment analysis engine automatically sifts through matching content, and summarizes the results into hot topics being discussed by consumers and in the media. Built-in action management tools allow users to notify others of important findings, and assign follow-up actions.
“We see the established worlds of enterprise feedback management, market research and media monitoring converging, and social media is both an important and a disruptive influence. Our clients are very sophisticated, and want total brand management solutions, so we needed to show them how Twitter and other online brand perception channels can be a legitimate source of business intelligence,” said Syed Hasan, ResponseTek President & CEO. “We believe companies can gain great insight from their customers and employees if they can process the masses of information generated everyday across online media.”
“By adding text mining, sentiment analysis, and alerting to media channels like Twitter, we are really allowing companies to view Twitter less as a social ‘phenomenon’ and more as a source of business intelligence.”
Media Aggregator joins existing software modules of Feedback Management, Market Research and Knowledge Management under the ResponseTek:CEM suite of products, and is available as a stand-alone product, or as an integrated module within existing ResponseTek:CEM solutions.
For more information about Media Aggregator or ResponseTek:CEM Summer 09 Release, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).