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  • CIRA Becomes A Silver Sponsor For Media Awareness Network

23rd June 2009

CIRA Becomes A Silver Sponsor For Media Awareness Network

Media Awareness NetworkOttawaMedia Awareness Network (MNet), Canada’s leading not-for-profit media literacy organization, is pleased to announce the Canadian Internet Registration Authority (CIRA) has joined the organization’s team of CIRAsupporters as a Silver Sponsor.

“We are honoured that CIRA recognizes the importance of media literacy in the lives of children and youth,” said Cathy Wing, MNet’s Co-Executive Director. “These funds will help MNet to continue to develop high quality media literacy programs and resources that support the healthy development of young Canadians.”

“As the Internet becomes more integrated in our daily lives, it is now more important than ever to ensure young people are equipped to make safe decisions when using the Internet,” says Byron Holland, President and CEO of CIRA.  “The Media Awareness Network provides an important and necessary service to educators and parents and as the steward of Canada’s domain and Internet space, CIRA is proud to be a sponsor of MNet’s vital programs.”
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23rd June 2009

Sheridan College Gets Grant For Digital Media Research Centre

SheridanTorontoSheridan Institute of Technology and Advanced Learning has been awarded a $2.3 million grant from the Natural Sciences and Engineering Research Council (NSERC) of Canada’s College and Community Innovation Program to establish a unique new research centre for screen-based industries. NSERC’s funding follows an initial $300,000 grant from the Ontario government’s Ontario Media Development Corporation.

The Digital Media Centre for Real-time Production takes a revolutionary approach to research, technology development, education and innovation, and will be located in the heart of the filmmaking industry in Toronto.

The Centre’s mission is to conduct world-class research into film, digital cinema and high definition imaging technologies in a wide variety of areas from capture to delivery and archiving. It was conceived and launched by Sheridan and will operate in partnership with creative industries and three levels of government.
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23rd June 2009

Projected No.1 Draft Pick Blake Griffin Named Cover Athlete of EA SPORTS NCAA Basketball 10

EA SportsBurnaby Electronic Arts Inc. and EA Canada announced today that Blake Griffin, former Oklahoma Sooner and the projected top pick in the 2009 NBA Draft, will be the new face of EA SPORTSNCAA Basketball 10™ NCAA Basketball 10. Griffin has an explosive presence, exciting college stadiums with massive dunks, huge blocks, and aggressive rebounds, and was a natural choice to represent the college game as cover athlete for NCAA Basketball 10. Griffin is the consensus national Player of the Year, winning the Big 12, Associated Press, Naismith, Sporting News, and John Wooden Player of the Year awards, and led his team to an Elite Eight appearance in the 2009 March Madness Tournament, where they lost to eventual champions, UNC. The 2009 NBA Draft is presented by EA SPORTS.

“Seeing myself on the cover of NCAA Basketball 10 is such a great tribute to my time at Oklahoma,” said Griffin. “I loved playing in front of passionate fans and competing against some of the best schools in the country. Now I am looking forward to competing at the next level against the best players in the world.”
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23rd June 2009

UBC Students Use Game Tech to Teach About CNC Machines

UBCVancouver – A team of four students at the University of British Columbia’s Centre for Advanced Wood Processing has just released an innovative educational “video game” on the basics of CNC technology and tooling. The application allows users to explore a virtual machine shop to learn about topics related to the electrical and mechanical components of CNC machines, as well as tool design, physics, and metallurgy.Learn CNC

While many websites provide technical overviews of CNC technology, it is often difficult to obtain accurate and objective information, and the presentation is typically text-heavy. This video game takes a different approach by using an interactive 3D environment to teach 3D concepts such as tooling angles. The educational content is supported by pictures, graphics, videos, 2D animations, and 3D animations.

The project was developed at the Centre for Advanced Wood Processing at UBC, Canada’s education and training centre for the wood products manufacturing industry. The original concept was proposed by Richard Hewitt, a recent graduate of UBC’s Wood Products Processing program, and Robert Shum, a UBC Computer Science student. The two subsequently hired and managed a team of fellow UBC students to help develop the application, as well as contributing their own animation, video-editing, and programming skills. Funding was provided through BCCampus, a BC government initiative that promotes a fusion of technology and education to create open learning opportunities for students and adult learners.

The educational game is available for Windows PCs and can be downloaded for free at:

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23rd June 2009

Transformers: Revenge of the Fallen Game Hits Retail Shelves Nationwide

Beenox StudiosMontreal – The fight for global supremacy is officially on with the announcement that Transformers™: Revenge of the Fallen game from Activision Publishing Inc. is available now at retail stores nationwide. The PC version of the game was developed by Quebec’s Beenox ActivisionStudios, and is rated “T” by the ESRB. Based on the blockbuster feature film from DreamWorks Pictures and Paramount Pictures, the Transformers™: Revenge of the Fallen game allows players to become their favorite AUTOBOTS® and Transformers ROTFDECEPTICONS® and engage in massive single and, for the first time ever, online multiplayer battles as they fight to protect or annihilate all of mankind.

“The Transformers: Revenge of the Fallen game will give fans the chance to experience the most robust and explosive TRANSFORMERS game ever,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing. “Featuring a huge roster of playable TRANSFORMERS, the game delivers massive firepower in a frenetic single player experience, along with several multiplayer Transformers ROTFmodes players can experience with friends online.”

“Because of our close relationship with Activision, the Transformers: Revenge of the Fallen game features an unprecedented amount of content to fully immerse players into the TRANSFORMERS universe,” said Mark Blecher, General Manager of Digital Media and Gaming, Hasbro, Inc. “It is amazing how far interactive entertainment has come – the new video game takes the characters we all know and love and allows for even deeper interaction via online multiplayer across the globe.”
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