The Canada Media Fund (CMF) will embark on a cross-country consultation this fall as part of a comprehensive consultation process. The process will comprise a number of components, including focus groups in 18 cities, in all provinces and territories; industry working groups and advisory committees; as well as online consultation. Feedback received from stakeholders will serve to shape CMF policy moving forward as the two-year program guidelines come to an end and new guidelines are developed for 2014-2015 and beyond. Read the rest of this entry »
Real-time bidding (RTB) is revolutionizing digital ads, enabling marketers to reach millions of online consumers across tens of thousands of websites with highly focused content. The challenge is ensuring that those ads only appear on sites that are appropriate to the marketer’s brand. A new case study examines how Australian company Funbox is using the SiteScout self-serve RTB platform to balance split-second media buying decisions with robust brand safety in order to deliver the most impact for online advertisers. The full Funbox case study is available online. Read the rest of this entry »
Canadian retailer Rexall has announced the launch of MyRexall, providing its customers with the ability to view and print their personal medication records online. In addition to viewing their medication record, MyRexall will allow customers the ability to request a refill at their local Rexall, print their medication record for review with a physician or other health care professional and easily transfer prescriptions to their local Rexall pharmacy. Read the rest of this entry »
Halifax production studio DHX Media and tour producer S2BN Entertainment are pleased to announce the first ever Yo Gabba Gabba! LIVE! holiday show, sponsored by Citi and Ubisoft’s Just Dance Kids. Read the rest of this entry »
The Canada Media Fund (CMF) will embark on a cross-country consultation this fall as part of a comprehensive consultation process. The process will comprise a number of components, including focus groups in 18 cities, in all provinces and territories; industry working groups and advisory committees; as well as online consultation. Feedback received from stakeholders will serve to shape CMF policy moving forward as the two-year program guidelines come to an end and new guidelines are developed for 2014-2015 and beyond. Read the rest of this entry »
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