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  • XMG Title Fashion Star Boutique Marks Major Milestone

25th April 2013

XMG Title Fashion Star Boutique Marks Major Milestone

xmg studioXMG Studio‘s hit property Fashion Star Boutique® (FSB) has reached its 100 millionth design. This milestone is achieved only several months after XMG announced FSB hitting 50 million unique designs in late December 2012.

Fashion Star Boutique has become the fashion mobile game in mobile, enjoying remarkable user reviews and ranking in the top-10 in its category for the past 6+ months. FSB has become a hub for teens and tweens looking to live out their dream as a trendy fashion designer and boutique owner. Designed by fashion lovers for fashion lovers, players can choose from a large number of fashion cuts, apply a pattern of their choice and express their creativity and sense of self through filling their boutiques with fashion.


Gaming, an historically male-­dominated past time, has expanded dramatically to include females in recent years. Research institution EEDAR released a study claiming, as much as 60% of US mobile gamers were female. This is further supported by findings of mobile advertising giant Sponsorpay, also claiming that more than half of its mobile gamers are women.

“Women have become major players when it comes to mobile games,” said Ray Sharma President and CEO of XMG Studio Inc. “Fashion Star Boutique caters to popular interest in style and builds on natural creativity, allowing players to act out their passion for fashion while maintaining a meaningful design hobby. Fashion Star Boutique players create an average of 350 thousand designs a day – that’s 15 thousand designs an hour or almost 250 a minute! All of us at XMG wish to thank the FSB players for their enthusiasm and support.”

Fashion Star Boutique simulates the life of a fashion boutique owner, where players work their way through virtual client requests for designs to attend red-carpet events, a first date or a night out. Every successfully answered client request is rewarded with a status upgrade, trending fashion items, or in-game currency. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences. The social sharing and engagement opportunities with other fashionistas through the highly active FSB Facebook community, as well as the unprecedented quality of the fashion cuts, patterns and accessories; has rocketed FSB not only into the top 100 games in more than 22 countries, but also into the hearts & minds of women across the globe to create more than 100 million fabulous fashion designs.

Fashion Star Boutique is rated 4+ on iTunes and is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad devices running iOS 4.3 or later.

Google Play rates Fashion Star Boutique as Low Maturity – Android requirements vary by device.

Top In-App Purchases

  1. Gift Card Bundle 1 $0.99
  2. Lace Package $2.99
  3. Beaded / Men’s Wear Package $2.99
  4. Sheer / Bandeau Package $1.99
  5. Formal Nautical $1.99
  6. Ballroom Package $2.99
  7. Summer Tribal Prints $1.99
  8. Decoration Pack 1 $1.99
  9. Gift Card Bundle 2 $4.99
  10. Formal / Military Package $1.99
This entry was posted on Thursday, April 25th, 2013 at 7:43 am and is filed under Casual, Everyone, Game Dev, National News, Simulations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    12:43 am on April 25th, 2013

    .@xmgstudio Title Fashion Star Boutique Marks Major Milestone http://t.co/k21eyJkblm

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