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27th March 2012

DHX Media And Netflix Make A Deal For Kids’ Content

dhx mediaDHX Media Ltd. is pleased to announce that it has signed its first content deal with Netflix, the world’s leading internet subscription TV and film content viewing platform. The video-streaming provider has acquired three DHX Media-produced preschool series: Franny’s Feet, Bo On The Go! and Mighty Junglefor its expanding kids’ entertainment offering.

The titles will be available on Netflix in the USA. Netflix members can instantly watch unlimited films and TV episodes streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theater systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available across the United States, Latin America, Canada United Kingdom and Ireland.

Josh Scherba, SVP Distribution at DHX Media said: “Netflix is leading the rapid expansion of the video on demand space and we are joining a notable line up of film and TV titles on the service. Digital audiences are growing significantly and we anticipate increasing demand for kids’ content which is ideally suited to on-demand delivery. We look forward to building our partnership with Netflix as we augment our presence in this new distribution channel for entertainment content.”

Franny’s Feet, Bo On The Go! and Mighty Jungle are highlights of DHX Media’s extensive and internationally sold content library which consists of more than 2,500 half hours.

Using motion capture technology and CGI, Bo on the GO! promotes an active lifestyle and an active mind for preschoolers.  The series is in its third season by CBC in Canada where it is currently one of the broadcaster’s highest rating preschool shows and also airs on CITV in the UK and France 5 as well as on further channels worldwide.

Disney Channel in Asia and Latin America are the most recent broadcasters to sign up for Mighty Jungle which is a CBC Canada commission. Through the use of lively colourful puppet animals, Mighty Jungle reflects the spirit of its preschool audience through adventure and play.

Franny’s Feet is a commission by Family Channel in Canada, which airs the show on its Disney Junior and Family channels. Further broadcasters include PBS KIDS, Sprout and V-me in the US, and channels in more than 200 countries worldwide.

This entry was posted on Tuesday, March 27th, 2012 at 12:33 pm and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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