15th February 2012

Sprouter Launches BetaKit

sprouterThere’s now a new source for news on global tech innovation, as BetaKit launched today to focus on covering emerging technology around the world. The publication is an initiative of Sprouter Inc., the creators of popular startup resource Sprouter, and will provide news and analysis on early-stage technology.

“BetaKit is a response to the gap in technology reporting today,” said founder Sarah Prevette, who will oversee the publication. “There’s too much tabloid sensationalism in current online publications. Business leaders need a credible source for quickly identifying rising companies poised to affect their industry.”

BetaKit will report on launches, funding, and acquisitions as well as highlight emerging trends in early-stage technology. The company is focused on helping established businesses understand how the landscape is changing.

Postmedia Network Inc., one of Canada’s largest media companies, acquired Sprouter in October 2011 to expand their digital offerings. Postmedia COO Wayne Parrish said the new publication is another extension of the company’s Digital First strategy.

“BetaKit reflects our focus on expanding our digital efforts,” he said. “Sprouter has an incredible community of startup founders from around the world and this publication gives them an opportunity to showcase the cutting-edge innovation that they see on a daily basis.”

BetaKit’s editorial team includes Erin Bury, who formerly held a communications role at Sprouter and Darrell Etherington, a senior writer from GigaOM. The publication has a team of contributors in global startup centres including Paris, London, Santiago, San Francisco, and New York City.

“With an established community of 80,000+ technology founders we’re in an great position to identify disruptive startups early,” said Prevette. “Between our in-house editorial staff and our team of global contributors, we’re able to provide an in-depth look at early-stage technology around the world. Game-changing innovation is happening in cities everywhere – not just Silicon Valley.”

This entry was posted on Wednesday, February 15th, 2012 at 10:18 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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