CIBC Launches New CIBC Mobile Brokerage App
CIBC has furthered its mobile innovation for clients by launching its mobile stock trading App to investors across the country. The new CIBC Mobile Brokerage App will empower investors by giving them the opportunity to make trades on the go through their mobile device, in addition to a wide range of features to help clients stay on top of the market including real-time quotes, portfolio monitoring, and more.
“We are excited to be the first bank in Canada to deliver a mobile stock trading App to Canadian investors through our new CIBC Mobile Brokerage App,” said Michael Martin, Senior Vice-President, Alternate Channels, CIBC. “Investors will now be able to receive market information and make trades in real-time 
through their mobile device, without having to get to their computer. We know from research that there is huge demand for the benefits that this App will provide. It will change the investing landscape across Canada.”
The CIBC Mobile Brokerage App is available to clients using an iPhone, BlackBerry, or Android device, and offers features to meet the growing demand from Canadians to have access to their finances while on the go, including the ability to:
- Buy and sell stocks
- View cash and margin balances, book values, and market values for individual account holdings
- Search for stocks
- Transfer cash between your CIBC brokerage and bank accounts
- View market indices, commodities and exchange rate information
- Get quick quotes on stock prices
- Create/modify Watch Lists for an at-a-glance view of stocks
- View the status of your trades and cash transfers, and
- View the transaction history for your account
“The market can move quickly, and our clients are increasingly looking to stay connected to market developments at all times,” added Mr. Martin. “The new CIBC Mobile Brokerage App represents the next level of access and choice for investors in how they manage their portfolios. Clients will be able to execute trades while they are away from their computer, on the golf course, or even from their deck at the cottage.”
Mobile trades made with the new App using a CIBC Investor’s Edge account are eligible for $6.95 per trade pricing for investors with combined balances of $100,000 or more in CIBC products. This pricing structure was introduced in January for online trades and has proven very popular with investors. “Not only are we introducing mobile trading to Canadian investors, but we continue to offer outstanding value to clients through our $6.95 per trade pricing for CIBC’s Investor’s Edge clients,” added Mr. Martin.
Today’s launch is the latest in a series of mobile innovations from CIBC. In February 2010, CIBC launched its mobile banking App, and client feedback has been overwhelmingly positive. More recently, the bank launched the CIBC Home Advisor App, free to all Canadians homebuyers. The App provides access to neighbourhood pricing trends and demographics along with the ability to access mortgage calculators and advice.
