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21st June 2011

Mobio for BlackBerry Launches With Canadian Broadcast Contest

mobioMobio Identity Systems, an international mobile payment and marketing company, is pleased to announce the launch of its flagship Mobio App for BlackBerry. This enables BlackBerry devices with all the mobile payment and identity management capabilities found on Mobio for iPhone and Mobio for Android applications. Mobio is the only mobile payment and identity management application on App World and the only one that leverages QR barcode technology. All BlackBerry Pearl, Curve, Bold, Tour, Torch and Style models are supported.

With the addition of Mobio for BlackBerry to its offerings, the Company will be able to engage an additional 2.8 million Canadian Smartphone users who are loyal BlackBerry fans. According to ComScore’s latest survey on Canadian Smartphone usage, RIM’s BlackBerry operating system is the most popular with a 42.0 percent share of the country’s Smartphone subscribers.

To celebrate Mobio’s recent listing on BlackBerry App World, the Company is holding its first national interactive TV contest. Together with exclusive broadcast partner, Shaw Media, the contest will be available to 14 million Shaw viewers across Canada. For a 2-week period beginning June 20, 2011, Mobio barcodes will be displayed on three of Shaw’s most popular channels – Action, Diva and Showcase. Using their Smartphones, viewers will be able to scan the barcode off the TV screen to be instantly entered to win a tablet PC. Viewers are encouraged to watch often and enter as many times as they like.

“We are excited to celebrate the launch of Mobio for BlackBerry with an exciting national Mobio-enabled TV contest,” said Clovis Najm, CEO of Mobio Identity Systems. “Now virtually all 6.6 million Smartphone users in Canada will be able to benefit from Mobio’s payment and identity capabilities as well as participate in interactive multi-media contests and promotions.”


This entry was posted on Tuesday, June 21st, 2011 at 5:29 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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