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  • The Ultimate Dragon Age and EA Offers Partners More Insight

30th September 2010

The Ultimate Dragon Age and EA Offers Partners More Insight

Bioware CorpFor those few of you who have not yet experienced the #1 RPG title, Bioware has just announced Dragon Age: Origins – Ultimate Collection. With an overall value of $114.00, this all-in-one package is retailing for $49.99 USD for the PC version to $59.99 USD for the console versions. It is interesting to note that the Ultimate Collection is not yet listed on Canadian retailers such as GameStop or Amazon, but it is available at their American counterparts, as well as in the EA Store. The Ultimate Collection includes:
Dragon Age Origins Ultimate Collection
Dragon Age™: Origins

Discover the groundbreaking RPG, winner of more than 50 awards including more than 30 ‘Game of the Year’ awards! You are a Grey Warden, one of the last of a legendary order of guardians. With the return of mankind’s ancient foe and the kingdom engulfed in civil war, you have been chosen by fate to unite the shattered lands and slay the archdemon once and for all. Explore a stunning world, make complex moral choices, and engage in bone-crushing visceral combat against massive and terrifying creatures.

Dragon Age™: Origins – Awakening Expansion Pack

The story of the Grey Wardens continues as you are named Commander of the order. As your first duties you have been entrusted with rebuilding the order as well as uncovering the secrets of the darkspawn and how they managed to endure. Fight new enemies, learn new skills and spells, and explore an all-new area of the world, Amaranthine.

All Seven Content Packs

Extend your adventure, collect new rewards, gain new party members, and more as you delve deeper into the Dragon Age™ saga.

* The Stone Prisoner
* Warden’s Keep
* Return to Ostagar
* The Darkspawn Chronicles
* Leliana’s Song
* The Golems of Amgarrak
* Witch Hunt

~ Key Features

* A limited-time offer of the 2009 ‘RPG of the Year’ Dragon Age: Origins, the Dragon Age: Origins – Awakening expansion pack, and all nine additional content packs
* Critically acclaimed winner of more than 50 awards including more than 30 ‘Game of the Year’ awards

EA GamesElectronic Arts Inc. has introduced a comprehensive insights suite which provides marketers with actionable consumer data based on their activity in and around EA games. A first of its kind, EA’s insights suite is a cross-platform tool which pulls together campaign performance, brand impact, social buzz, and where available, ROI, across all platforms on the EA network – mobile, social, online and console. Over time, advertisers will be able to benchmark their performance against their competitive set.

“One of the biggest challenges for marketers is comprehensively evaluating and learning from their investments across disparate audiences, platforms and content,” said Elizabeth Harz, Senior Vice President of EA’s Global Media Sales team. “Our insights suite is the solution. For the first time, our partners will have actionable insights as a result of their marketing communications to key audiences across all of our content and all of platforms. I can’t wait to get this into our partners’ hands.”

The rich feature set offers many benefits for advertisers, such as:

* Overview of key campaign performance indicators such as impressions, clicks, unduplicated reach, demographic profiles, and social media buzz
* Segmented audience insights based on cross-platform demographic, psychographic and social data
* Ability to drill down into the factors that impact campaign effectiveness including audience engagement, audience profiles, type of creative, measured over time
* Assessment of the social media sentiment and change in the brand conversation the campaign generates

With today’s announcement, EA also unveiled an affinity metric which will provide marketers the ability to measure effectiveness of interactive entertainment investments. This measurement leverages the consumer avidity, engagement, reach, and social impact commonly found in interactive entertainment experiences.

The insights suite is powered by technology leader nPario, a Palo Alto, California-based expert in providing data products and services that enable companies to understand and market consumer commercial intent. With its cross platform, real-time insights, EA sets a new standards for measuring the effectiveness of interactive entertainment advertising and digital advertising overall.

“As consumers embrace emerging entertainment platforms, reaching them with the right message, on the right channel and at the right time becomes even more challenging for advertisers,” said Bassel Ojjeh, President and CEO of nPario. “Leveraging nPario technology, EA’s insights suite, with the multi-platform, real-time, actionable insights it delivers, takes the complexity out of today’s fragmented multi-platform world, and turns it into an opportunity to improve advertising effectiveness and measurement.”

This entry was posted on Thursday, September 30th, 2010 at 11:03 am and is filed under Business News, Mature, National News, New Releases, RPG - MMORPG. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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