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20th May 2009

QuickPlay Media To Power Virgin Mobile India’s First Unlimited Music Download Service

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QuickPlay MediaTorontoQuickPlay Media, the premier provider of solutions that manage the business of mobile video, today announced that the company is powering Virgin Mobile India’s first unlimited full-track music download service, at no charge to subscribers. Christened “Vmusic,” the service offers a range of Western and Indian content from leading artists across brands & music labels, such as Sony BMG and Hungama.

“As India’s leading youth-focused mobile service, Virgin Mobile India has consistently set itself apart by providing an attractive range of phones to the world’s fastest growing mobile market,” said Wayne Purboo, president and CEO, QuickPlay Media. “Now, through this collaboration with QuickPlay, VMI will transform their customers’ mobile experience by providing them with access to music from some of the world’s most popular artists. By working with QuickPlay, VMI also ensures seamless expansion of its multimedia services to meet evolving customer preferences.”

Subscribers can download an unlimited amount of full music tracks and play them on the Vmusic application of their vJazz phone. As a bonus, during the first 12 months, customers will receive unlimited music downloads at no charge – absolutely FREE. This service will not attract any subscription, preview or content download charge. Each track will have digital rights management (DRM), managed by QuickPlay’s solution. Consumers will also have access to a catalog of all available music, which enables them to browse for songs and preview selections for up to 20 seconds before downloading.

Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India comments, “Vmusic is a first in the Indian Telecom industry where it was a challenge to create an integrated and compelling music offering along with pricing innovation. Putting together the Unlimited Full-Music download service at no extra charge to the subscriber for a whole year was a tall order that Virgin Mobile India has achieved. Not only that, we have built-in simplicity & ease of access to the service by adding a one-touch access mechanism on the vJazz phone as well as designed a customized user interface targeted at the Indian youth.”

Complimenting QuickPlay, Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India added, “We selected QuickPlay because of the company’s proven ability to provide high-quality and customer-friendly mobile media solutions. Always ahead of the curve, our growing customer base wants anytime, anywhere access to the latest music. QuickPlay has delivered an innovative and flexible solution that enables us to satisfy the current demands of our customers.”

The “Vmusic” service is exclusively available on the “vJazz” phone, which has been specially designed by Huawei to provide an optimal music experience. With Vmusic, Virgin Mobile users can now choose from a wide array of up to 100,000 Bollywood, Regional and International chartbusters and download full songs at no charge to the subscriber for one whole year. The Virgin Mobile user can go musical & open up to this latest musical revolution. Whether it is the chance to pump it up with the latest Bollywood hit, go multi-lingual with their pick of regional collections, go spiritual with some music for the soul or shake a leg to some retro tracks. The vJazz user will have it all with vMusic that comes packed with music from all genres.

This entry was posted on Wednesday, May 20th, 2009 at 8:05 am and is filed under Business News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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