26th March 2009

Audiokinetic unveils new partnership with McDSP

New effect plug-ins to be available for Wwise

audiokineticMontreal/San FranciscoAudiokinetic Inc. and McDSP announced today that they have entered a technical partnership. As part of this agreement, McDSP will develop plug-ins for Wwise, Audiokinetic’s audio pipeline solution.

Audiokinetic is the leading audio solution provider for the video game industry. Its flagship product, Wwise, revolutionizes the traditional game audio development process and allows users to audit, profile, and modify sounds in real-time within the game itself.

McDSP, a California-based software company, has been providing high-quality effect plug-ins for the last 10 years. Products like ML4000 (Multi-band Dynamics and Mastering Limiter) and Revolver (Flexible Convolution Reverb) reflect the company’s reputation of excellence, and have won several industry awards. Until now, McDSP plug-ins were available for Pro Tools only, and targeted the film and music industry.

As part of the partnership with Audiokinetic, McDSP will provide Wwise users with a selection of effect plug-ins, which will be accessible directly in Wwise’s user interface. Details about the plug-ins that will be available, as well as licensing particulars will be made public shortly; the plug-ins will be available in Wwise later in 2009.

”McDSP is delighted to deliver high quality real-time audio effects to the gaming market via the Wwise platform”, said Colin McDowell, McDSP’s founder and CTO. “The growth of the Wwise customer base is impressive, and we’re pleased to be a part of this new generation of audio capabilities for games.”

This new partnership fully supports Audiokinetic’s long term vision and strategy. “We want Wwise to become a comprehensive platform for sound design,” said Simon Ashby, VP Products Strategy, Audiokinetic. “Eventually, Wwise will be enhanced with a series of partners’ plug-ins, and will interface with tools that share its mission: create better audio for games.”

This entry was posted on Thursday, March 26th, 2009 at 4:45 pm and is filed under Audio, Business News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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